Fiat 500e Breaks Cover
November 16th, 2012 2:56 PM Share
All you J.Lo fans hankering for the chance to get behind the wheel of an emissions-free Fiat 500, the wait is (almost) over.
Visually, the Fiat 500e (for electric, natch) has only a few subtle changes, presumably to make it more aerodynamic. The 500e has been said to be a “compliance car” to appease California regulators who demand a certain number of EVs per year. The 500e is also expected to be a serious money-loser for Chrysler, to the tune of $10,000 per car.
Published November 16th, 2012 10:41 AM
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6 of 18 comments
All you J.Lo fans hankering for the chance to get behind the wheel of an emissions-free Fiat 500... What about J.Lo fans who simply want to get behind J.Lo?
I like it. I'd daily drive it. And as for the J-Lo thing, who would you rather see on a 500 ad, Señor Montalban?...
I think that Chrysler believes that shoppers will infer a capacious front seat by the fact that J-Lo can inhabit it.
For a car that obviously would attract females it would only make sense to use a female in the commercial. Who else should they have used, Hulk Hogan?