September 2012 Sales Breakdown: Chrysler, Volkswagen Win Big

september 2012 sales breakdown chrysler volkswagen win big

September saw big gains for Volkswagen and Honda, two brands that have been pilloried by the motoring press for apparently sub-par products, while Chrysler led the Big Three in gains, if not volume.

Honda and Acura combined sales were up 31 percent overall, with the CR-V posting a 14 percent gain in a very competitive crossover market. Kia and VW were up 35 and 38 percent overall, while Chrysler posted a 12 percent gain overall, while Ford sales were flat and GM posted a 2 percent gain. Over at Good Car Bad Car, Tim Cain has put together sales rankings for September, as well as some interesting observations on the winners and losers of this past month.

AutomakerSept. 2012Sept. 2011Pct. chng.9 month


20129 month


2011Pct. chng.BMW Group26,69225,7794%235,216219,5847% BMW division21,76121,7500%186,397177,6795% Mini4,8993,99923%48,53141,63517% Rolls-Royce32307%2882707%BMW Group26,69225,7794%235,216219,5847%Chrysler Group142,041127,33612%1,250,6701,009,41424% Chrysler Division24,85023,5596%241,466157,55153% Dodge47,35640,07518%391,912345,44414% Dodge/Ram73,77065,43913%611,272534,20914% Fiat4,1762,77351%32,74213,861136% Jeep39,24535,56510%365,190303,79320% Ram26,41425,3644%219,360188,76516%Chrysler Group142,041127,33612%1,250,6701,009,41424%Daimler AG25,98423,9009%214,374186,29415% Maybach4333%362733% Mercedes-Benz24,95023,4287%207,027182,51013% Smart USA1,030469120%7,3113,75795%Daimler AG25,98423,9009%214,374186,29415%Ford Motor Co.174,454174,8600%1,685,0681,599,7115% Ford division167,652167,8420%1,621,1881,534,6226% Lincoln6,8027,018–3%63,88064,841–2% Mercury–––%–248–100%Ford Motor Co.174,454174,8600%1,685,0681,599,7115%General Motors210,245207,1452%1,967,7151,902,1493% Buick14,67313,5998%137,262140,092–2% Cadillac12,57912,741–1%103,512113,190–9% Chevrolet149,801147,6112%1,420,3831,353,9335% GMC33,19233,1940%306,558294,9344%General Motors210,245207,1452%1,967,7151,902,1493%Honda (American)117,21189,53231%1,066,458859,79724% Acura14,36610,01044%115,77389,14630% Honda Division102,84579,52229%950,685770,65123%Honda (American)117,21189,53231%1,066,458859,79724%Hyundai Group108,13087,66023%974,728860,31913% Hyundai division60,02552,05115%539,814492,91410% Kia48,10535,60935%434,914367,40518%Hyundai Group108,13087,66023%974,728860,31913%Jaguar Land Rover4,6403,85121%41,22434,96518% Jaguar1,0041,111–10%9,5509,3153% Land Rover3,6362,74033%31,67425,65024%Jaguar Land Rover4,6403,85121%41,22434,96518%Maserati26919836%1,9841,70516%Maserati26919836%1,9841,70516%Mazda24,13525,521–5%209,482191,31510%Mazda24,13525,521–5%209,482191,31510%Mitsubishi4,8065,803–17%46,12265,875–30%Mitsubishi4,8065,803–17%46,12265,875–30%Nissan91,90792,964–1%866,484774,07912% Infiniti9,4458,47911%86,59672,18120% Nissan Division82,46284,485–2%779,888701,89811%Nissan91,90792,964–1%866,484774,07912%Saab Cars North America–429–100%–4,647–100%Saab–429–100%–4,647–100%Subaru27,68320,93432%245,463195,55026%Subaru27,68320,93432%245,463195,55026%Suzuki1,9212,026–5%19,14920,284–6%Suzuki1,9212,026–5%19,14920,284–6%Toyota171,910121,45142%1,571,4241,194,52332% Lexus20,38614,99536%170,990135,64726% Scion6,7433,83876%56,49037,60750% Toyota division144,781102,61841%1,343,9441,021,26932% Toyota/Scion151,524106,45642%1,400,4341,058,87632%Toyota171,910121,45142%1,571,4241,194,52332%Volkswagen51,65639,11132%450,802344,61731% Audi12,3029,72527%100,69484,98119% Bentley23915158%1,6441,26031% Lamborghini402938%36025342% Porsche2,7362,17026%25,01522,66410% VW division36,33927,03634%323,089235,45937%Volkswagen51,65639,11132%450,802344,61731%Volvo Cars NA4,9775,042–1%51,62652,155–1%Volvo Cars NA4,9775,042–1%51,62652,155–1%TOTAL1,188,8991,053,77013%10,900,1319,519,03215%

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.


Source: Automotive News Data Center


Note: *Estimate

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  • Hreardon Hreardon on Oct 03, 2012

    What's the story with BMW lately? Sales have been relatively flat over the past nine months. Capacity limitations or slow sales, especially on the new F30 3-series?

    • See 2 previous
    • Krhodes1 Krhodes1 on Oct 03, 2012

      @sckid213 I do think that there are a combination of things that are hurting the F30. First of course, is the state of the economy. Pretty crappy for an awful lot of people, and the 1%ers don't buy 3-series, other than for thier kids. Second is that many folks (quite rightly) won't buy the first year of a new model. I sure wouldn't! Thirdly, BMW's new "trim line" bull$hit is KILLING them, per the sales guys at my local dealer. Have lost sales due to not being able to get the trim they want in the color scheme they want. They really need to loosen this up a lot. And finally the well publicized issues with the steering and the slightly odd styling here and there all add up to a good year for Audi.

  • Inside Looking Out Inside Looking Out on Oct 07, 2012

    My theory about it. Many people discovered VW but not their quality problems, not yet - it will take 5 to 6 years for hangover take place and for mainstream customers to realize than German cars are expensive and headache to maintain (in America). It is also well known fact that American public do not trust stuff from American companies and Chrysler is up because it is not American car company anymore. Chrysler claims their cars are imports now (even if from Detroit). If GM and Ford advertise their cars as "imported" as well they would do much better. Heck how life would be much better if we could also import Government, Congress and Healthcare as well.

  • Snickel Fritz I just bought a '97 JX 4WD 4AT, and though it's not quite roadworthy yet I am already in awe of it's simplicity and apparent ruggedness. What I am equally in awe of, is the scarcity of not only parts but correct information regarding anything on this platform. I'm going to do my best to get this little donkey back on it's feet, but I wouldn't suggest this as a project vehicle for anyone who doesn't already have several... and a big impressive shop with a full suite of fabrication/machining/welding equipment, and friends with complimentary skillsets, and extra money, and... you get the idea. If you don't, I urge you to read up on the options for replacing anything on these rigs. I didn't read enough before buying, and I have zero of the above suggested prerequisites... so I'm an idiot, don't listen to me. Go buy all of 'em!
  • Bryan Raab Davis I actually did use the P of D trope, but it was only gentle chiding, for I love old British cars of every sort.
  • ScarecrowRepair The 1907 Panic had several causes of increased demand for money:[list][*]The semi-annual shift of money between farms and cities (to buy for planting and selling harvests)[/*][*]Britain and Germany borrowing for their naval arms race[/*][*]San Francisco reconstruction borrowing after the 1906 earthquake and fire[/*][/list]Two things made it worse:[list][*]Idiotic bans on branch banking, which prevented urban, rural, and other state branches from shifting funds to match demands. This same problem made the Great Depression far worse. Canada, which allowed branch banking, had no bank failures; the US had 9000 failures.[/*][*]Idiotic reserve requirements left over from the Civil War which prevented banks from loaning money; they eventually started honoring IOUs illegally and started the recovery.[/*][/list]Been a while since I read up on it, so I may have some of the details wrong. But it was an amazing clusterfart which could have been avoided or at least tamed sooner if states and the feds hadn't been so ham handed.
  • FreedMike Maybe this explains all the “Idiots wrecking exotic cars” YouTube videos.
  • FreedMike Good article! And I salute the author for not using the classic “Lucas - prince of darkness” trope, well earned as it may be. We all know the rap on BL cars, but on the flip side, they’re apparently pretty easy to work on (at least that’s the impression I’ve picked up). On the other hand, check the panel fits on the driver’s and passenger’s doors. Clearly, BL wasn’t much concerned with things like structural integrity when it chopped the roof off a car designed as a coupe.
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