One Sixth Of UK Dacia Duster Buyers Opt For "Poverty Spec"
Published: October 31st, 2012
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Steel wheels? Crank rear windows? Those features would be poison on a car sold in North America, but Dacia’s UK division isn’t having any trouble selling base model Dusters.
UK mag Auto Express reports
A sixth of pre-orders have been for the entry-level Duster Access model, which starts from just £8,995 and comes with 16-inch steel wheels, power steering, electric front windows and central locking.
So far, 1,000 pre-orders are on the books; not bad for a budget car that can’t even be test-driven so far.
More by Derek Kreindler
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The one-sixth ratio of base model sales doesn't sound particularly unusual. And I don't think that having partial power window and seat packages are unusual in Europe, either. We're spoiled on this side of the Atlantic -- we get more car for less money.
If only I could get a poverty-spec 3-series with crank-up windows, manual seat adjustment, stick, and plastic knob radio/climate, that would remove any hesitation I have to buying German.
One sixth is hardly a demographic...trust me, that spec is 'poison' in the UK too. Those won't be easy to sell on, particularly as a new example is so cheap.
Considering most cheaply made alloy wheels tend to weigh more than steel wheels, I never really saw the reason why people 'upgrade' when in fact it is detrimental to the ride. That, and having had to fix numerous electrical gremlins in numerous cars, I've always opted for 'pov-spec' cars, as they tend do go wrong far less.