Generation Why: How Toyota Is Motivating Japanese Youth To Start Driving

Derek Kreindler
by Derek Kreindler

According to Toyota, if you don’t drive, you won’t get the girl. But at least a yarmulke-clad Jean Reno will help you out. No wonder so many young Japanese men are staying shut in their rooms.


Comments
Join the conversation
4 of 9 comments
  • Adamatari Adamatari on Aug 01, 2012

    I guess nobody at TTAC has yet noticed this yet... But Subaru had a magical girl anime not long ago (Hokago no Pleiades), and right now Toyota has it's own anime (Peace Eco Smile). So I would say Toyota is pushing full out to raise their profile and encourage driving and getting cars - even if it requires the most subtle of brainwashing...

  • Dimwit Dimwit on Aug 01, 2012

    How much did they have to pay Reno for this?!!!! Very weird and it doesn't even end with a Toyota logo.

  • Tosh Tosh on Aug 01, 2012

    Honda sold me with that current TV commercial for a Civic with a girl singing "I'm a ninja, I'm a horny ninja!"

  • Roberto Esponja Roberto Esponja on Aug 03, 2012

    Awful waste of two minutes and nineteen seconds of my life...

Next