Grade The Analysts: Audacious Apprentice Takes Top Spot
RankAnalyst GMFord Chrysler SAARSAAR DiffOEM DiffOverall1John Sousanis (Ward’s)12.0%8.0%18.0%14.00.6%6.1%6.7%2Jessica Caldwell (Edmunds.com)8.7%4.4%19.0%13.91.3%10.3%11.6%3Brian Johnson (Barclays)6.4%7.1%18.0%13.82.0%10.9%12.9%4Alec Gutierrez (Kelley Blue Book)7.3%1.4%20.0%13.91.3%13.7%15.0%5Emmanuel Rosner (CLSA)9.1%2.9%17.0%13.82.0%13.4%15.4%6Peter Nesvold (Jefferies)5.2%4.4%19.0%13.82.0%13.8%15.8%7Rod Lache (Deutsche Bank)7.0%1.4%19.0%13.82.0%15.0%17.0%8Patrick Archambault (Goldman)6.2%2.0%17.0%13.82.0%17.2%19.2%9Chris Ceraso (Credit Suisse)8.2%2.4%14.0%13.72.7%17.8%20.5%10Jesse Toprak (TrueCar.com)6.0%0.3%16.0%13.63.4%20.1%23.5%11Joseph Spak (RBC)7.7%5.9%NA13.91.3%108.5%109.8%12Adam Jonas (Morgan Stanley)NANANA14.00.6%300.0%300.6%13Alan Baum (Baum & Associates)NANANA14.00.6%300.0%300.6%14Jeff Schuster (LMC Automotive)NANANA13.91.3%300.0%301.3%15Christopher Hopson (IHS)NANANA13.82.0%300.0%302.0%Average7.6%3.7%18.0%13.8Actual15.0%7.1%20.3%14.1
Analysts polled by Bloomberg predicted June light vehicle sales to come in much lower. All analysts except one: John Sousanis of Ward’s predicted that this will be a good month. He nearly nailed the SAAR, and came closest to reality in his OEM forecasts.
A deserved top spot goes to the analyst who had joined the ranks of Bloomberg’s forecasters just two month ago. He immediately dared to give estimates for the Detroit 3, the only way to win this game. (Joseph Spak: Please give a guess on Chrysler. Any guess is better than none.)
Grade The Analysts favorite Jessica Caldwell takes 2nd. Jesse Toprak of TrueCar needs to tune-up his model.
Each month, TTAC grades light vehicle sales forecasts of analysts polled by Bloomberg. We use sales data as compiled by Automotive News and SAAR data as published by Autodata.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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