Adventures In Marketing: The Cocainiest Car Ad of All Time!

Murilee Martin
by Murilee Martin
adventures in marketing the cocainiest car ad of all time

Right before AIDS and Reagan ruined the party, the early 1980s were a time of meaningless random sex, 20% inflation, sub-100-horsepower midsize sedans, Quaaludes, and— most of all— mountains of white powder (in imagination, not in the reality of the ’81 recession). This ad for the 1981 Ford Mustang captures the spirit of its time.

Right down to the sanitized cover of the Donna Summer song and the 80-pound Mustang owner, it’s all here. Hot stuff, baby!

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9 of 19 comments
  • Felix Hoenikker Felix Hoenikker on Jun 29, 2012

    If that Mustang had the anemic 2.3 4 cylinder coupled to an automatic, it would have had trouble getting up to 60 mph in 30 minutes despite the advantage of an 80 lb driver. I wonder how much she weighs now?

  • LeeK LeeK on Jun 29, 2012

    Pretty nice EPA numbers, there.

  • Ron B. Ron B. on Jun 29, 2012

    ...and the Diamond Blue mercedes W108 at 021 belonged to the Ad producer.

  • DaddyOfPayton DaddyOfPayton on Jun 29, 2012

    What, no mention of the "unique" Michelin TRX wheel/tire concept, in the very nearly unobtainable size of 390mm? Michelin tire dealers needed their coke fix too

    • CJinSD CJinSD on Jun 30, 2012

      I suspect it was Michelin's OEM Account Executives that were supplying Ford, BMW, Citroen, Renault, Peugeot, and Ferrari product managers with mountains of indoor Aspen lift lines in exchange for selling out their customers by fitting TRX specific wheels to their cars.