Adventures In Marketing: The Cocainiest Car Ad of All Time!

Murilee Martin
by Murilee Martin

Right before AIDS and Reagan ruined the party, the early 1980s were a time of meaningless random sex, 20% inflation, sub-100-horsepower midsize sedans, Quaaludes, and— most of all— mountains of white powder (in imagination, not in the reality of the ’81 recession). This ad for the 1981 Ford Mustang captures the spirit of its time.


Right down to the sanitized cover of the Donna Summer song and the 80-pound Mustang owner, it’s all here. Hot stuff, baby!

Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Ron B. Ron B. on Jun 29, 2012

    ...and the Diamond Blue mercedes W108 at 021 belonged to the Ad producer.

  • DaddyOfPayton DaddyOfPayton on Jun 29, 2012

    What, no mention of the "unique" Michelin TRX wheel/tire concept, in the very nearly unobtainable size of 390mm? Michelin tire dealers needed their coke fix too

    • CJinSD CJinSD on Jun 30, 2012

      I suspect it was Michelin's OEM Account Executives that were supplying Ford, BMW, Citroen, Renault, Peugeot, and Ferrari product managers with mountains of indoor Aspen lift lines in exchange for selling out their customers by fitting TRX specific wheels to their cars.

  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?
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