Honda's Easy Rider
Need an excuse for getting fat for lack of exercise? Buy Honda’s latest invention, and you won’t even have to walk to the bathroom anymore, assuming a barrier-free environment. Honda presents the UNI-CUB, the first vehicle you steer with your ass.
The UNI-CUB is the next generation of the U3-X personal mobility device that Honda announced in 2009. The UNI-CUB does away with joy sticks and pedals. It combines balance control technology (it goes where you lean) with the world’s first omni-directional driving wheel system. Your range anxiety it will heal not. It has a range of 3.7 miles, and a max speed of 3.7 mph.
Next month, Honda will field test the UNI-CUB at Japan’s National Museum of Emerging Science and Innovation in Tokyo. Later on, “practical applications of the device in a wide range of environments in Japan and other countries” shall be explored.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Am I the only one who found the video hilarious? I lost it when the woman opened the lift and there was another scooter. It is a great looking package though. I wish Honda made home appliances. Also imagine a s2000 washing machine, 9000rpm spin dry.
"...the first vehicle you steer with your ass." Sorry, Bertel, I think that's factually wrong: Whenever you ride your bicycle without holding on to the handle bars, you're actually steering it mit dem Arsch. Also, of course, that's how you steer the ordinary non-motorized unicycle all the time.