Grade The Analysts: Jessica Caldwell Scores A SAAR Bulls Eye And Wins
Our analysts did a stellar job this month. The panel of 15 analysts polled by Bloomberg came very close to the final results. Our perennial winner, Jessica Caldwell of Edmunds, came even closer and takes a very well deserved top spot.
Caldwell nailed the SAAR of 14.4 million and came within 3.2 percent of the Detroit three. Caldwell is followed by Jesse Toprak of TrueCar, with Peter Nesvold of Jefferies in a close third.
Each month, TTAC grades the sales predictions made by analysts polled by Bloomberg.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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It's a bit surprising to see the predicted demand for Chrysler's cars going up so much, but when your demand couldn't get any lower than before, you really can only go up. Don't mean to bash Chrysler, they ARE making notable improvements, but it's still surprising.
I have to say this feels a bit like analyzing the umpires' performance in a football match.
Another month, another group of analysts consistently underestimating Chrysler sales. Are they expecting a shoe to drop? How IS Chrysler doing it? Is the 200 suddenly attractive?
200 attractive? No but it is cheap.