Someday, GM Will Own the Streets of Hanoi!

Murilee Martin
by Murilee Martin

During my visit to Vietnam last month, I photographed many Honda Super Cubs, but I always kept one eye open for other interesting vehicles. I spotted a few Toyota Crown Royal Saloons, which was cool, but catching a Geo Chevrolet Tracker at a Hanoi intersection was one of the weirder sightings. Studying the photograph later, I realized that three of the four (non-two-wheeled) vehicles in the frame were GM products that show the breadth of The General’s Asian empire. In the foreground, there’s a Chevrolet Matiz, made by Daewoo (I saw plenty of these things, badged as Pontiacs, when I visited Nayarit State in Mexico last year). Then there’s a Toyota Innova, which we can ignore. After that, the Tracker, made by Suzuki (yes, it has a snorkel). Then we’ve got a Daewoo bus in the background.

I think the GM product I saw in Hanoi that I’d most like to see sold in the United States is the Daewoo Labo Roach Coach; this thing seems to have about the same footprint as a Honda Fit, if it’s even that big. We need more Kei Truck Roach Coaches!


Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • SuperACG SuperACG on Apr 05, 2012

    I would totally drive that Daewoo Labo cross country outfitted as a camper van. All it needs is a small bed, hot plate, and cassette toilet! Although it likely has a small fuel tank, increasing range anxiety.

  • MrWhopee MrWhopee on Apr 05, 2012

    So, did you investigate just what that yellow kei food truck was selling? Was it any good? I'm thinking "Roach Coach" is an eerily appropriate name for the vehicle. BTW Daewoo seem to be making inroads with buses in Asia, my city used to have nearly exclusively Mercedes-benzes city buses, but nowadays it's a hodge-podge of brands (can't afford MBs anymore?), with a large numbers of it being Daewoo.

    • Murilee Martin Murilee Martin on Apr 06, 2012

      It was selling the usual noodles and Vietnamese coffee that you can get ever 15 feet in Hanoi. The generic term "Roach Coach" refers to the air horns on 1970s taco trucks in California, the ones that played "La Cucaracha."

  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
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