Motor Trend Fools Robots And Spiders, Misses Disturbing New Motor Trend
More and more of the daily news we consume is not written by people, but by robots and spiders. The people at Motor Trend will be painfully aware of that fact when they come back to work on Monday. Today, MT reports that “General Motors is investigating complaints that XM radios installed in Chevrolet Volts do not pick up the satellite radio service’s Fox station.”
Motor Trend goes on to say:
“The apparent defect was first revealed late Friday on the Fox News television broadcast, “Your World Cavuto.”
“Viewers of this network have called in to complain that Fox’s XM channel is not available on President Obama’s car, the Chevrolet Volt,” host Neil Cavuto asserted on his TV broadcast, which is simulcast on XM 114. “Does this sound to you like payback time to Barack Obama from Government Motors?”
“How dare Government Motors?” responded Ann Coulter, a guest on Cavuto’s show. “But I’m not the least bit surprised. This is a liberal car for left-wing liberal socialist Marxists.”
A read all the way to the end reveals that “a GM spokesman said Chevrolet engineers would continue to test Volts through the weekend to see whether they could pull in Fox XM and would issue a report by the end of the day today, April 1.” This, and careful consultation of the calendar, makes a halfway assertive human reader doubt that the article is real news.
The trouble is that a lot of the daily news is collected by robots. In the early hours of April 1, the alleged news item already is all over the Internet. Many publications that are proud of their editorial oversight carry the April fools joke as real news. The story is in AOL Money’s Daily Finance, and in the Businessinsider. Untouched by human hands (or aggregated by morons,) the story runs on Topix right underneath Jalopnik’s “What April Fools Day Automotive Headline Do You Want To Read?”
Most lazywebs from Carnewsarchive to Car Newsticker run the piece and pay the price for automatically scraping automotive sites in the hope for Google dollars. Even AOL News has the story. It is only a matter of minutes before the story will be eternalized in “verifiability, not fact” Wikipedia.
The sad part is that Motortrend’s persiflage already is way behind the times. Other observers had noted a puzzling U-turn at Fox. Usually, the channel poured vitriol over the car. A month ago, Fox drove a Volt and ran out of juice in the Lincoln Tunnel.
Then suddenly, a few days ago, Fox loved the Volt. Fox lauded the Volt as a car that can “help win the war in terror.” Steve Doocy, drove a Volt and attested that the drive was “smooth as glass.” A few days earlier, Foxbusiness declared the Volt the best electric car on the market” and could find only one flaw: The price.
Speaking of price, some people point to the fact that GM had started running Volt ads on Fox.
Truth is funnier than April fools jokes.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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- Master Baiter I'm skeptical of any project with government strings attached. I've read that the new CHIPS act which is supposed to bring semiconductor manufacturing back to the U.S. is so loaded with DEI requirements that companies would rather not even bother trying to set up shop here. Cheaper to keep buying from TSMC.
- CanadaCraig VOTE NO VW!
- Joe This is called a man in the middle attack and has been around for years. You can fall for this in a Starbucks as easily as when you’re charging your car. Nothing new here…
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- ToolGuy This is the kind of thing you get when you give people faster internet.
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Not sure if people understand April Fools joke.
I'm guessing a lot of responses in this thread are also April Fool's jokes.