Want To Save Gas? Don't Buy American - Announcing The True Heroes And True Villains At The Pump

Bertel Schmitt
by Bertel Schmitt

Some automakers have cars that get a stupendous mileage, but they are priced or built so that nobody wants them. We won’t name names, draw your own conclusions. A much better metric than the mileage of a car is the mileage of all cars you sell. The combined mileage of all cars sold by a manufacturer or brand used to be a top secret document. Manufacturers with stellar averages sometimes leaked theirs. But what good are these statistics if manufacturers with mediocre averages hide their data? Thankfully, last year TrueCar started tracking the MPG averages of cars sold in the U.S. And it is coming to surprising results.

Not surprisingly, the most fuel efficient cars are sold by smart and MINI. Duh, all they have are small cars.

Once the offerings get a bit more diverse, Hyundai emerges as a clear winner with an average MPG of 27.8 in February 2012. Hyundai is closely followed by Volkswagen with 27.4 MPG. JLR can boast that it affords the luxury of absolutely atrocious mileage, a label Jaguar and Land Rover share with truck-heavy Ram.

With one narrow exception, Detroit cars are below average when it comes to combined mileage. A Volt doesn’t do anything to the environment if people don’t buy it. The only Detroit brand above average is Buick. The German and Chinese influenced brand is a tenth of a mile better than run-of-the-mill.

TrueCar TrueMPG By Brand, February 2011

BrandFeb-12Feb-11YoYsmart36.236.20.0MINI30.330.00.3Hyundai27.826.11.7Volkswagen27.425.51.9Kia26.125.80.3Scion26.025.60.4Honda24.724.60.1Mazda24.624.30.3Toyota24.525.0-0.5Mitsubishi24.525.1-0.6Subaru23.523.20.3Nissan23.422.80.6Suzuki23.423.20.2Buick22.420.32.1Industry22.321.40.9Audi22.222.00.2Chevrolet21.721.30.4Ford21.317.34.0Lexus21.221.20.0Acura21.119.91.2Saab20.922.4-1.5Chrysler20.919.51.4Volvo20.921.2-0.3BMW20.520.20.3Mercedes20.519.11.4Dodge20.319.80.5Lincoln19.718.80.9Infiniti19.619.7-0.1Porsche19.421.0-1.6GMC18.918.90.0Jeep18.617.61.0Cadillac18.418.8-0.4Jaguar18.018.00.0Ram15.615.60.0Land Rover15.014.01.0

The YoY column says what manufacturers actually do about mileage. It compares the combined MPG of cars sold in February 2012 with that of cars sold in February 2012.

The star of the MPG improvement category clearly is Ford. Within one year, Ford delivered 4 miles per gallon more across all Fords sold. If Ford keeps up this performance, it will soon be found in the hero category. The company not rescued by the government has the best improvement and the best overall MPG ranking of all Detroit makers.

Top ranking Hyundai and Volkswagen improved their MPG by 1.9 and 1.7 miles respectively. Buick surprisingly improved a below-average 20.3 MPG last year by a class-leading 2.1 miles. Ford and Buick protected Detroit’s virtue: The mileage may still be sub-par. But at least, something is being done to improve it.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Otterpops Otterpops on Feb 09, 2014

    Ford was rescued. They wouldn't have survived GM or possibly even Chrysler dying. They would have had poorer terms on credit if they hadn't had the implicit guarantee that the feds would bail them out. They didn't have to actually take direct payments from the government to make money on it. Every company that manufactures cars in the US or used the same suppliers as GM and Chrysler benefited.

  • Billfrombuckhead Billfrombuckhead on Feb 11, 2014

    So TTAC is now hiding behind those experts at Consumer Reports. ROFL. The Cherokee is a world car where that 9th gear will get used on the Autobahn, Autostrada, the wilds of Texas, that lonely stretch of I20 between Atlanta and Augusta, the Australian outback, Saudi Arabia and the rest of the world. TTAC continues to tell everyone that American vehicles get bad gas mileage when a Pentastar Ram gets 100 more miles per tank of gas than a V6 Tundra!

  • Arthur Dailey The longest we have ever kept a car was 13 years for a Kia Rondo. Only ever had to perform routine 'wear and tear' maintenance. Brake jobs, tire replacements, fluids replacements (per mfg specs), battery replacement, etc. All in all it was an entirely positive ownership experience. The worst ownership experiences from oldest to newest were Ford, Chrysler and Hyundai.Neutral regarding GM, Honda, Nissan (two good, one not so good) and VW (3 good and 1 terrible). Experiences with other manufacturers were all too short to objectively comment on.
  • MaintenanceCosts Two-speed transfer case and lockable differentials are essential for getting over the curb in Beverly Hills to park on the sidewalk.
  • MaintenanceCosts I don't think any other OEM is dumb enough to market the system as "Full Self-Driving," and if it's presented as a competitor to SuperCruise or the like it's OK.
  • Oberkanone Tesla license their skateboard platforms to other manufacturers. Great. Better yet, Tesla manufacture and sell the platforms and auto manufacturers manufacture the body and interiors. Fantastic.
  • ToolGuy As of right now, Tesla is convinced that their old approach to FSD doesn't work, and that their new approach to FSD will work. I ain't saying I agree or disagree, just telling you where they are.
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