In China, Pink Is The New Gold

Bertel Schmitt
by Bertel Schmitt

Every country and culture seems to have to go through its fads and fashions. China does it at breakneck speed. Last year, it was gold. Now, the Bling Dynasty is succeeded by The King. Elvis-style pink cars suddenly are all the rage, and who else than Carnewschina to keep track of them? Don’t fancy Chinese and The King? There you go: Suddenly, cars are pinkos in Red China.

The pink of this Beetle could be a standard color for this kind of a car, for females and people who feel like one.

If you like it more manly, yet effete, how about this Lamborghini Gallardo? Don’t worry about the resale value. This color will be sought after in China, at least for the next 6 months.

Can’t get enough pink?

Carnewschina has a pink Suzuki Alto, a pink old Suzuki Alto, a pink Porsche Cayenne, a pink Volkswagen Passat, a pink Porsche Cayman, a pink Ferrari California, a pink Bentley Continental GT, a pink Mercedes-Benz SLK, a pink MG-TF, and a pink Audi TT.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
3 of 12 comments
  • Niky Niky on Mar 04, 2012

    Didn't even have to click through from the front page to get an awful pun... Pinko? Bertel, you dog! :) :) :) Too bad you missed the one about the pink Audi titties...

  • Lokki Lokki on Mar 04, 2012

    "What are you on about? Steve McClaren was never dominant either as a player or as a manager." He means Bruce McLaren as in 1971 Can Am Racing cars which were famously orange and infamously successful in Can Am. http://www.conceptcarz.com/view/photo/673786,15080/1971-McLaren-M8F_photo.aspx#photo However I've never heard of this Steve McClaren fellow, so I guess we're even. Still, this being an automotive website, I rather doubt that you've ignorant of the facts, particularly noting that McLaren as a company (without Bruce McLaren who is deceased) is still active in F1 racing. Therefore I suspect a British sense of humor which couldn't resist taking advantage of a misspelling to make a joke, such as it is.

  • Formula m How many Hyundai and Kia’s do not have the original engine block it left the factory with 10yrs prior?
  • 1995 SC I will say that year 29 has been a little spendy on my car (Motor Mounts, Injectors and a Supercharger Service since it had to come off for the injectors, ABS Pump and the tool to cycle the valves to bleed the system, Front Calipers, rear pinion seal, transmission service with a new pan that has a drain, a gaggle of capacitors to fix the ride control module and a replacement amplifier for the stereo. Still needs an exhaust manifold gasket. The front end got serviced in year 28. On the plus side blank cassettes are increasingly easy to find so I have a solid collection of 90 minute playlists.
  • MaintenanceCosts My own experiences with, well, maintenance costs:Chevy Bolt, ownership from new to 4.5 years, ~$400*Toyota Highlander Hybrid, ownership from 3.5 to 8 years, ~$2400BMW 335i Convertible, ownership from 11.5 to 13 years, ~$1200Acura Legend, ownership from 20 to 29 years, ~$11,500***Includes a new 12V battery and a set of wiper blades. In fairness, bigger bills for coolant and tire replacement are coming in year 5.**Includes replacement of all rubber parts, rebuild of entire suspension and steering system, and conversion of car to OEM 16" wheel set, among other things
  • Jeff Tesla should not be allowed to call its system Full Self-Driving. Very dangerous and misleading.
  • Slavuta America, the evil totalitarian police state
Next