Another Reason the Old Days Weren't So Great: Car Audio

Murilee Martin
by Murilee Martin

Even though I write a lot about old cars, I still think they were actually pretty terrible. If you’re over 35, you probably remember how broken-down cars with the hood up were once an every-half-mile sight on the shoulders of American highways during heat waves… and then there’s the crummy— yet expensive— sound you once got from car audio systems. Let’s take a tour of Radio Shack’s car-audio accessories for the 1966-1986 period, shall we?

Yesterday, I was thinking about the inherent terribleness of AM radio, and that reminded me of the scrawky 9-volt-battery-powered transistor radios you used to see all the time during the 70s, which led to a recollection of (and inevitable Google search for) Radio Shack’s brightly-colored “Flavoradios.” From there, it was just a quick jump to the amazing Radio Shack Catalogs website, which has scans of just about every page of just about every Radio Shack catalog going back to 1940.

We’ve become accustomed to electronic equipment being quite cheap, but it was not always so. In 1986, for example, Radio Shack’s best 30-watt(!) AM/FM/cassette stereo sold for $299.95. That’s $615.61 in 2012 bucks! Nowadays, even the most desperate crackhead won’t bother to bust your car window to steal a CD player, much less a cassette deck.



Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Keoni_ Keoni_ on Feb 06, 2013

    Are you sure you lived in the 80's? Stereos were great, you just had to know what you were building. Granted the Radio Shack stereos and the base model speakers sucked. The absolute must have key to a great system though was a Radio Shack Power Booster. Without one of those powering your system in the 80's I don't care what you had it was second rate, bar none, that's it, last word. Cant remember the names but you didn't want the cheaper one of the two they sold throughout the 80's and basically just changed face plates periodically. One was a 40 watt and the other an 80 watt. The 80 watt was basically an 80w amp with a 7 band equalizer built in that you mounted under your dash. 80 watts doesn't sound like much by todays standards but a Pioneer Supertuner III, four Jensen 6x9 triax's in your rear deck for the base(Yes Jensen!! They were also a must, nothing but the 6x9 triaxs though) two Pioneer TSX-9's on each side of the rear deck and a pair of 6" Pioneers in the front would make your GM A-body the envy of the school. I built basically that same system in half a dozen A-body Muscle Cars I had owned throughout the 80's and I swear when I fired up that Radio Shack power booster usually with some old school Van Halen you could see the glass bowing back and forth from the base and the Pioneers could almost shatter it from the highs. That little Radio Shack unit was awesome. They need to still be making them. Simple to install, quick and easy to tune perfect. To heck with the new stuff, Bridged reversed subs, 50 band equalizers, seperate tweeters, gain knobs, 19lbs of wire spider webbing your car, sure the modern stuff sounds great but you need to be a NASA electrician to figure it all out. I'll take an old school powered system any day but with a modern flat screen, iPod and GPS capable deck of course.

  • In 1988, in my then brand-new Nissan Hardbody truck, I installed a Harmon Kardon cassette deck with Dolby "B" and "C" with a pair of Infinity KAPPA 3-way speakers in both doors. The sound quality was really second to none, especially with TDK cassettes recorded in HX Pro. Upgraded to a Soundstream CD unit that also pulled out of the dash. Remember the days when you carried your tape deck/cd player with you in that carrying case with a zipper. Yes, the not so good old days. (And yes, I worked p/t for Radio Shack and also installed Radio Shack car audio and cellphone units, and yes RS stuff was junk, overpriced junk).

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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