America's Most Dependable Cars Aren't American

Bertel Schmitt
by Bertel Schmitt

Today is a turmoil day in the auto industry. Where brands and cars came in on top of the J.D. Power 2012 U.S. Vehicle Dependability Study, champagne bottles were uncorked and press releases were issued. Where brands landed in the bottom rungs, panic meetings were called, fingers were pointed and resumes were polished.

Overall, it is a good day for the industry.

Never since 1990 have cars been as dependable. On the average, a car has 1.3 problems in the first three years of ownership. Last year, the number stood at 1.5 problems. 25 of 32 brands have improved in dependability from 2011, only six have declined and one has remained stable. Domestic nameplates have improved in 2012 at a slightly faster rate than imports, narrowing the dependability gap to 13 problems per 100 from 18 problems per 100 in 2011. Still, America’s most dependable cars aren’t American.

Most Dependable Cars per Segment

Sub-Compact CarToyota YarisScion xDHonda FitCompact CarToyota PriusToyota CorollaHyundai ElantraCompact Sporty CarScion tCMidsize CarFord FusionMitsubishi GalantToyota CamryLarge CarBuick LucerneToyota AvalonFord TaurusEntry Premium CarLexus ES 350 (tie)Lincoln MKZ (tie)Acura TLMidsize Premium CarHyundai GenesisMercedes-Benz E-ClassVolvo S80Compact MPVScion xBCompact Crossover/SUVChevrolet EquinoxHonda CR-VToyota RAV4Midsize Crossover/SUVFord Explorer (tie)Nissan Murano (tie)Toyota HighlanderMidsize Premium Crossover/SUVLexus RX 350Lincoln MKXMidsize PickupNissan FrontierFord RangerHonda RidgelineMinivanToyota SiennaHonda OdysseyLarge PickupToyota TundraGMC Sierra HDChevrolet Silverado LD

Toyota Motor Corporation received eight segment awards, more than any other automaker in 2012. Ford received three model awards, General Motors and Nissan receive two.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 84Cressida 84Cressida on Feb 16, 2012

    Good showing Toyota. Keep up the hard work.

  • Ubermensch Ubermensch on Feb 16, 2012

    The thing to remember is there isn't a lot of spread between the bottom and the top of these ratings. Just under 1 visit per car to just under 2 visits per car. Not really that significant.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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