Junkyard Find: 1990 Daihatsu Charade SE

Murilee Martin
by Murilee Martin

Did anyone in America buy Daihatsu Charade s? In at least one case, yes!

In 1990, car shoppers looking for a small gas-sipping-yet-sporty Japanese car had their needs amply met by the Civic, Corolla, Sentra, Protegé, and Mirage. Hell, even the Geo Storm/Isuzu Impulse held a tiny piece of the high ground needed by Daihatsu to make a go of it with the Charade. Potential Charade buyers, perhaps too distracted by the prospect of the Mother of All Battles to find their local Daihatsu dealership, went to the competition.

But not the buyer of this ’91, who persevered and was rewarded with this lil’ red devil! This example features the not-at-all-sought-after “big-block” four-cylinder engine, which made 80 horsepower instead of the base three-banger’s 53 horses.

All in all, not one of the great moments in automotive history. Still, FAW thinks enough of the G100 Charade to build it to this day in China.

There’s a single Daihatsu Charade running in the 24 Hours of LeMons these days, thanks to Dai Hard Racing in California. It’s been heavily modified with turbocharging and who-knows-what-else and it’s quite fast (and unreliable); I don’t scrutinize the Dai Hard machine too closely when I’m doing BS inspections, because, well, it’s a Daihatsu!







Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Daihatsu Daihatsu on Jan 19, 2012

    I Have a 1988 XL Hatchback 5 speed 3 cyl. with 200k miles and just totally overhauled (leaky head gasket,still got 42 MPG but I wanted new parts everywhere, see rockauto.com for parts)with now 1200 miles on it. Driving it from since 1993 from Ca. to Fl. to MO. it would get 44 MPG with the air on doing 70 MPH.Has power windows,mirror and Tech. Gets about 39 MPG around town. Painted it yellow and have biggest 13 inch tires on it and it handles like a dream. Detroit screams about trying to make a car that get 30 MPG in 2011 but this was going strong in 1988.

  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
  • Carson D I rode my bike past a BMW iX M60 as it was being loaded with beach stuff the other day. It sounded like it was idling quite loudly, but it is an EV. I was surprised by the noise, because I thought it was a Fisker Ocean as I rode up to it, and I know that they're EVs. Has anyone here driven an iX M60? Is it normal for them to sound like real automobile while their owners are running the A/C in a parking space?
  • Carson D Cadillac has been dead for 40 years. Just make Cadillac the top trim level on the GMC Yukon and call it a day.
  • 3SpeedAutomatic I'd like to see a sedan:[list][*]boxy in shape, avoid the windshield at a 65º angle BS[/*][*]tall greenhouse, plenty of headroom to sit straight up in the back seat[/*][*]V8, true dual exhaust, sans turbo, gobs of torque[/*][*]rear wheel drive, fully independent suspension, accommodate a stretched wheel base (livery service would go nuts)[/*][*]distinctive, tasteful colors (black, navy blue, claret, etc.)[/*][*]more substance, less flash on dashboard[/*][*]limited 5 yr run, get it while you can before the EPA shuts you down[/*][/list]
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