LA Auto Show: Coda Electric Sedan

Alex L. Dykes
by Alex L. Dykes

So you want to go green. The problem is a Prius isn’t green enough for you, what’s a green shopper to do? Go all in with all-electric. So far we have the Leaf and the newly announced Focus Electric both with ranges under 100 miles and charge times that can get a little long even at 240V (the Leaf takes 7 hours). In step the new breed of auto makers: Tesla, Fisker and Coda (just to name a few). Coda is a new all-electric car made in China (assembled in California). The first thing that strikes you about the Coda sedan is how plain the design is. The second thing is how the parts don’t come from any parts bin I’ve ever seen with all the window switches and knobs having a unique look. Good or bad? Depends on how reliable the parts are. Coda touts fast charging times with the 6.6KW charger (2x the speed of the Leaf) and a battery pack that’s another 33% larger than the Nissan as well. The shorter charging time and larger battery pack mean an advertised (but not verified) longer range and shorter charging time than the Leaf. The trade off? A cheaper interior. Pricing is expected to be slightly higher than the Leaf at just under $40,000 less the usual tax incentives. On our short spin in the Coda on the roads around the LA Auto Show, the prototype vehicle had too many rough edges that are due to be polished to posit a firm opinion of the car. Stay tuned for a review of the production model in 2012.










Alex L. Dykes
Alex L. Dykes

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  • Cmoibenlepro Cmoibenlepro on Nov 20, 2011

    looks like an old Daewoo.

  • Protomech Protomech on Nov 21, 2011

    Kind of reminds me of an old Ferrari or CobraJet mustang. Cars you only bought for the engine. This car is interesting solely because of the battery - it's 50% larger than the Leaf for not much more money. I have a hard time thinking they'll sell very many - the Nissan Leaf has most of the early mover advantage and a known brand name, the market for this car are people who a) want an electric car from any source possible and b) are okay with 70-120 mile range (Coda) but are not okay with 50-80 mile (Leaf).

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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