It's Starting: BMW To Export Made-in-China 5 Series
We have always maintained that what will get exports of Chinese cars in high gear is not Chinese cars, but foreign cars. Foreign cars, made by joint ventures in China. Nevertheless, I admit my high surprise to read, from China Daily to Chinacartimes, that BMW will export Made in China cars. And not their bread and butter 3 series.
BMW will become the first foreign luxury car manufacturer to export China-made cars when it begins shipping locally produced long-wheelbase 5 Series sedans overseas at the end of the year.
BMW will start exporting the cars, which are made jointly with Brilliance, as early as December, destination unknown. Said Christoph Stark, CEO of BMW Group Region China:
“We will find some markets, maybe in the Middle East, somewhere in Asia, or some other markets that welcome the products where we can test this export effort. The main market of course is here (in China), because we can’t even supply enough here.”
BMW’s new 5 Series sedan has sold real well in China, especially in the long version, which is a Chinese peculiarity. The man who has everything also has a driver in China. And he wants room in the back.
Stark announced another first: BMW will build engines in China. A Twin-Power Turbo four-cylinder engine will be made at a joint venture factory, to go into Made-in China X1 and other models.
Hold the usual comments: The quality of cars made at joint venture factories in China is usually indistinguishable from imports. As long as the cars are made from foreign plans, with foreign methods and foreign QA, they sometimes exceed the imports.
Kita Ikki on Nov 25, 2011
People pay premium prices for Apple products. Every single one of them says "Designed in California / Assembled in China" When BMWs start showing up with "Designed in Bavaria / Assembled in China" there may be some grumbling, but people will soon get used to it. It's the BMW brand that matters, not where the car is put together.
Robert.Walter on Nov 26, 2011
"The main market of course is here (in China), because we can’t even supply enough here.” What b.s. if you can't satisfy demand where you produce, and are the looking to sell some of that production elsewhere, then you are selling it too cheaply. or you are considering making a major investment to expand capy and the foreign mkt studies are a hedge against overproduction. My take is that they would like to produce this car in one plant to avoid double investment and the inevitable quality niggles coming from too much variety and lack of specialization.
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