2013 Hyundai Azera: Look Out LaCrosse

Alex L. Dykes
by Alex L. Dykes

Hyundai has been doing a lot of things right lately, but one thing they can’t do is keep a secret. TTAC showed you this car, known as the Grandeur in Korea, a year ago, warning “Buick beware.” Now that it’s arrived stateside, the threat is real and Azera is no longer the red-headed stepchild of the Hyundai family. Hyundai says the new Azera’s design was pursued following the same “fluidic sculpture” theme as Elantra and Sonata, rather than aping the Genesis and Equus’s more formal design language… although to our eyes it almost splits the difference between the two looks. Meanwhile, its 3.3 liter, 293 HP V6 separates it from its V6-free Sonata cousin, while still providing what Hyundai claims is “class leading” efficiency.

Hyundai Motor America CEO John Krafcik says they are transitioning Hyundai from a “Value brand” to a “Valuable brand” (yes, really), and this Azera is intended to help challenge cars like the Acura TL and Lexus ES as well as the Taurus and Avalon. And with no plans for new US production capacity, despite razor-thin inventories, moving the brand upmarket makes sense for Hyundai. And replacing the old dullard of an Azera was a crucial step in that direction.

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  • Snowball Snowball on May 17, 2012

    I'm a retired 74 year old and can't wait to get a new Azera. I have the 2006 Azera with 181,000 Kms. Love the car, love driving the car, long trips at slightly higher than the posted speed limit and still get 500 miles down the road feeling rested. A few minor bugs, but overall a great 6 year experience. Had a loaner of a Hyundai Elantra Sport with the 4 banger. What a scary piece of crap that is. I was afraid to pull out in to traffic. After driving a 3.8 L 263 HP 6cyl. The 4 cyl is nowhere. If the Azeras are available in Canada I'll trade, if not I'll wait 'til I'm in the USA to buy. Not a fan of the Sonata or Elantra. They have that look of being sideswiped by a Monster truck. Give me the smooth sided look any day.

  • Defeated Defeated on Nov 20, 2014

    In October, 2014, I bought a 2014 Hyundai Azera Base in Queens, NY. I made a big mistake in buying the car because it did not have the some of the features that I wanted. A week later, I went to another Hyundai dealership to trade it in for an Azera Limited. The salesman at this dealership told me that the Azera Base is a very undesirable car that no one wanted and had a very poor resale value. He said that he was very reluctant take the Base model as a trade in unless I took a deep cut. I paid $32000+ for the Base and he then told me that all that he would offer me is $21000. If he knew this about Base, than the dealership in Queens, NY knew it also. My fault entirely for not doing my homework. As a returning customer, they should have treated me more fairly. Never again , Hyundai! Who said life was fair?

  • SCE to AUX This is not a race worth winning.
  • JMII These would sell better if they came with a service to drop it off (with new tires and brakes) at which ever track you decided to visit per weekend. While its small it still doesn't fit on a private jet and there aren't many tracks close to where your yacht can be docked. 1st world problems here.
  • JMII Its an SUV so I am shocked they don't already offer it.
  • Analoggrotto As we Tesla owners receive our life energy from the greatest son of the gods of all time, Elon Musk; His cherubs and His nephilim may remove whatever they wish from us for unto him we owe all for our superiority above all the rest of humanity.
  • Kcflyer Nice to see California giving NY some competition to be the worst run state in the union.