By on October 7, 2011

No, it’s not a special-edition 911 with a few extra horsepower and leather-wrapped mirror-adjustment levers. Nor is it a water pipe built to the most exacting standards ever imagined by German engineers. No, Porsche has a freaking palace for sale, Schloss Bullachberg to be precise. Conveniently located in Bavaria’s castle district, near  some of Germany’s most famous castles, Bullachberg was once the seat of the von Thurn und Taxis dynasty… and can now be yours for an undisclosed sum. The Frankfurter Allgemeine Zeitung reports that Porsche bought the property five years ago, for some six million Euros, with plans to turn it into a luxury resort hotel for “kaufkräftig” (literally purchase-powerful) customers and management retreats. Fast forward through one financial crisis and one overambitious attempt to buy Volkswagen, and Porsche has decided to let the property go. But be warned, as the FAZ reports that

only the most necessary work was done on the building’s upkeep.

Now that Ferrari even has its own amusement park (conveniently begun before the financial crisis), there’s no way Porsche will ever match its Italian rival in terms of cross-branded destination tourism. Which is fine. After all, we’re talking about car companies here… right?


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8 Comments on “Porsche Has Something Expensive To Sell You...”

  • avatar

    I am surprised they are selling it. 6 million euro’s is peanuts for Porsche and VW. I would have thought ego would have meant they would take on Ferrari with the whole destination thing.

  • avatar

    “Porsche bought the property five years ago … with plans to turn it into a luxury resort hotel”

    They were probably going to turn it into some sort of BDSM dungeon when masochists were the target demographic for Porsche cars. With the shift in focus of their latest vehicles, the place probably doesn’t make much sense as a nail spa or a golfing clubhouse.

    • 0 avatar

      Isn’t anyone spending that kind of money for a car a bit of a masochist already?

    • 0 avatar

      The exec at Porsche who wanted to buy it and rehab it is probably no longer with the company. So Porsche just wants to rid itself of the liability.

      Personally, I think they should restore it now while labor and materials are less expensive due to the recession. And then sell it later when the economy returns.

      Or maybe if it were all fixed up, they’d want to keep it.

  • avatar

    If you go to its web-site, it would seem that it is already a luxury conference center with several other oems, e.g. bmw, making use of it.

    Such facilities are not unusual for large german firms, for example, the big steel firm TK in germany has a luxury hotel integrated into its management-development center in a medieval castle once owned by one of its founders, the other founder’s residence is used fo swanky society eventssponsored by the company.

    By the way, how many ofyou know that when the Ford WHQ, The Glass House, was built in a somewhat rura Dearborn in the 1950’s, that due to a lack of good hotel rooms in the area, the WHQ incorporated some number of apartments available for the use of visiting board members?

    btw, does anybody have more info on them then, or their fate? Obviously, with the rooms vilable at the Ford-owned Dearborn Inn, and after Ford put-up the Fairlane Town Center mall across the expressway, in the 1970’s, linked by Ford Monorail to a large on-site hotel, first run by Hyatt Regency, later by Ritz Carlton, there was no need to keep the apartments, or executive chef on-duty, for said visiting board members.

  • avatar

    How long and serpentine is the driveway?

  • avatar

    Looks like it should be on a minor issue stamp.

  • avatar

    I’d like to make a bid on it in the amount of an undisclosed sum.

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