Adventures In Marketing: Mr. Tredia!

Murilee Martin
by Murilee Martin
adventures in marketing mr tredia

So there’s this gaijin with one-piece injection-molded plastic hair, like Ken, and he’s firing up the Tredia in some Delysid ic maze. Then he sees these, uh, geese


My Cordia/Tredia obsession has reached an alarming level, which means I’m scouring the Internetz for ads for the nearly-extinct-in-North-America Mitsubishis. This one, for the Japanese-market ’82 Tredia, features “Mr. Tredia.” Where Mr. Tredia goes, that’s where happiness grows; it’s sort of like the Edison Lighthouse song, only with abducted children and geese laying eggs in Mr. Tredia’s car. What does it all mean? It means I need to start shopping for a clean Tredia, of course!

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  • Rpn453 Rpn453 on Oct 19, 2011

    My new favorite car commercial.

  • Sprocketboy Sprocketboy on Oct 19, 2011

    A great commercial but what happened to the little boy who was accompanying Goose Girl? Did Mr. Tredia just abduct her and the geese and leave him behind? Is he in the trunk witht the goslings?

  • Kcflyer on one hand it at least wont have dirty intake valves like Honda's entire lineup of direct injection ice vehicles. on the other hand a CRV offers more room, more range, faster fueling and lower price, hmm
  • Tassos BTW I thought this silly thing was always called the "Wienermobile".
  • Tassos I have a first cousin with same first and last name as my own, 17 years my junior even tho he is the son of my father's older brother, who has a summer home in the same country I do, and has bought a local A3 5-door hatch kinds thing, quite old by now.Last year he told me the thing broke down and he had to do major major repairs, replace the whole engine and other stuff, and had to rent a car for two weeks in a touristy location, and amazingly he paid more for the rental ( Euro1,500, or $1,650-$1,700) than for all the repairs, which of course were not done at the dealer (I doubt there was a dealer there anyway)
  • Tassos VW's EV program losses have already been horrific, and with (guess, Caveman!) the Berlin-Brandenburg Gigafactory growing by leaps and bounds, the future was already quite grim for VW and the VW Group.THis shutdown will not be so temporary.The German Government may have to reach in its deep pockets, no matter how much it hates to spend $, and bail it out."too big to fail"?
  • Billccm I had a 1980 TC3 Horizon and that car was as reliable as the sun. Underappreciated for sure.
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