Adventures In Marketing: Mr. Tredia!
So there’s this gaijin with one-piece injection-molded plastic hair, like Ken, and he’s firing up the Tredia in some Delysid ic maze. Then he sees these, uh, geese…
My Cordia/Tredia obsession has reached an alarming level, which means I’m scouring the Internetz for ads for the nearly-extinct-in-North-America Mitsubishis. This one, for the Japanese-market ’82 Tredia, features “Mr. Tredia.” Where Mr. Tredia goes, that’s where happiness grows; it’s sort of like the Edison Lighthouse song, only with abducted children and geese laying eggs in Mr. Tredia’s car. What does it all mean? It means I need to start shopping for a clean Tredia, of course!
Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.
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My new favorite car commercial.
A great commercial but what happened to the little boy who was accompanying Goose Girl? Did Mr. Tredia just abduct her and the geese and leave him behind? Is he in the trunk witht the goslings?