Introducing… The $40,000 Plug-In Prius

Jack Baruth
by Jack Baruth

It’s here: after much talk, hype, third-party conversions, hand-wringing, and other drama, Toyota has finally announced the plug-in Prius. It starts at $32,000 plus destination… but the one you really want will cost you a cool forty G. Click the jump for availability, specs, and some personal hand-wringing.

Full details can be found at the new and very comprehensive Prius Plug-In site. Here’s the money shot, though:

The Prius Plug-in features an extended EV mode that can let you drive up to 15 miles on a single charge, up to 62 mph, as well as a quick three-hour charge time from a standard 120V AC household outlet. If you run out of electric charge, the vehicle seamlessly shifts into hybrid mode, still giving you great mpg.

That “great mpg” should decrease a little bit in the real world compared to the standard Prius, since the Plug-In carries about 176 pounds of batteries. Toyota’s made the fairly interesting decision to equip the base $32,000 Plug-In with a reasonably comprehensive list of standard equipment including:

  • 6.1 inch nav screen
  • LED tails and DRLs
  • heated front seats
  • power folding mirrors

The greenies may have wanted a plug-in penalty box, but Toyota isn’t bothering to provide one. In 2012, plug-in hybrid tech will still be a luxury feature, not a way to save money on fuel. To emphasize the point, there’s an “Advanced” model at just over $40K including destination that offers:

  • LED headlights
  • JBL sound system
  • Dynamic Cruise Control
  • auto-dim mirrors

You get the idea: this may drive like a crippled econobox from 1988, but it won’t be equipped or priced like one.

For 2012, availability will be limited to the usual suspect states in the Northeast and West Coast. Flyover-state hicks such as yours truly will be forced to drive out to a stocking dealer. Toyota explicitly suggests that we do so in their FAQ, assuming we can stop screwing our sisters and manually masturbating farm animals for profit long enough to make the trip.

I think the Advanced Package car might be a good fit for my life companion, Vodka McBigbra; she rarely covers more than 15 miles at a time and she does not value outright over-the-road pace in an automobile. At forty grand, however, one wonders if there isn’t a competitor which offers more value. Perhaps a longer battery-only range? A more iPod-like interior? A chance to get up close and personal with my friendly local Chevrolet dealer? Hmm…

Jack Baruth
Jack Baruth

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  • GarbageMotorsCo. GarbageMotorsCo. on Sep 21, 2011

    Quick ,get your Volt before they're gone! Only 2050 of them left for the reasonable starting price of just $38,995! http://www.cars.com/for-sale/new/chevrolet/volt/_/N-ma8Zfh1Zr0xZm5d?mkId=20053&mdId=35025&rd=100000&zc=02345&PMmt=1-1-0&stkTypId=28880&isDealerGrouping=false&rpp=50&feedSegId=28705&searchSource=SORT&crSrtFlds=stkTypId-feedSegId-mkId-mdId&pgId=2102&sf1Nm=price&sf1Dir=ASC&sf2Nm=location&sf2Dir=ASC Buy one now and Government Motors will throw in one of their very own "Forever Lazy"s as a token of their appreciation. Act now! Dealers can't get them fast enough, they are SOLD before they even arrive!!! (not counting the ones listed of course)

    • Rpn453 Rpn453 on Sep 23, 2011

      Only 2174 remaining now. Better act fast!

  • Johnhayd Johnhayd on Sep 24, 2011

    see the article from green car reports: In the SF bay area, people will be happy to pay the extra $ to be able to drive solo for free in the carpool lane. By John Voelcker Reports say Toyota expects to sell as many as 15,000 of its 2012 Prius Plug-In Hybrid model per year in the United States. But electric-car fans and advocates have vigorously debated whether the plug-in Prius is a “real” electric car, whether its 9 to 14 miles of electric range is adequate, and how much of an increase in gas mileage it delivers over the standard 50-mpg 2012 Prius hybrid. None of that matters. Toyota is likely to sell every single 2012 Prius Plug-In Hybrid it can deliver to California dealers for one simple reason. It’s about the stickers, stupid. Put more politely, the 2012 Toyota Prius Plug-In Hybrid is expected to qualify for the highly prized Clean Air Vehicle sticker in California that gives its driver access to High-Occupancy Vehicle lanes on certain crowded freeways in and around San Francisco and Los Angeles even when traveling solo. That privilege—formerly extended to 75,000 owners of three specific hybrids, but now ended for those cars—turned out to add as much as $1,500 in value to the value of those hybrids in the used-car market against the same cars without the stickers. So it’s logical to expect that the 2012 Prius Plug-In, with a base price starting at $32,760 including destination, will enjoy the same popularity. Traffic congestion remains grim in the state’s two largest urban agglomerations, and time is money. Right now, the only new cars that qualify for the white Clean Air sticker are the electric Nissan Leaf (with a range limited to 100 miles or so), the Tesla Roadster (starting at $109,000), and the tiny numbers of natural-gas Honda Civics and hydrogen fuel-cell Honda FCX Clarity models. So for drivers who are leery of the all-electric Leaf’s limited range, but want solo driving in less-crowded HOV lanes, the Prius Plug-In is the easy, obvious, best-known solution. And we predict there will be waiting lists for the car for many months as word gets out. The one fly in the ointment? That would be plans by local transportation authorities to convert HOV lanes to tolled “Lexus lanes,” in which drivers pay a variable fee for solo access to those same lanes. Under those plans, electric-car drivers would pay the same tolls as any other solo driver—and they’re not happy about it. But for every other HOV lane in the crowded parts of California, expect to see lots and lots of Priuses starting next spring. They’ll look just like regular 2012 Priuses, except for a second round door (for the charge port) on the right rear fender—and that invaluable green white carpool lane sticker on the bumper. The 2012 Chevrolet Volt extended-range electric car does not qualify for California Advanced Technology-Partial Zero-Emission Vehicle (AT-PZEV) status, which would allow its drivers to get the same sticker—even though it runs electrically for up to 40 miles before the range-extending engine kicks in, unlike the Prius. Although Chevy has said in the past it plans to qualify the Volt for the sticker, GM representatives refused to say when that would happen—or whether they would charge extra for AT-PZEV status in Volts destined for California and the other states that have adopted its emissions standards. So who cares about plugging in? It’s all about the sticker—even if Prius Plug-In drivers never once plug in their car. Does that make sense to reduce emissions, which is the stated goal of the HOV access scheme? Oh, that’s another story altogether.

  • SCE to AUX The nose went from terrible to weird.
  • Chris P Bacon I'm not a fan of either, but if I had to choose, it would be the RAV. It's built for the long run with a NA engine and an 8 speed transmission. The Honda with a turbo and CVT might still last as long, but maintenance is going to cost more to get to 200000 miles for sure. The Honda is built for the first owner to lease and give back in 36 months. The Toyota is built to own and pass down.
  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
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