1965 Impala Hell Project, Part 14: First Taste of the Quarter-Mile

Murilee Martin
by Murilee Martin
1965 impala hell project part 14 first taste of the quarter mile

After I moved from San Francisco to Atlanta and then got a job writing Year One’s catalogs, rubbing elbows with all those drag-race-crazed Southern gearheads on the job meant that it wasn’t long before I took the Impala to the dragstrip.

Back in 1996, Year One advertised pretty heavily at nearby Atlanta Dragway, and so we often made “field trips” to the track. You know, for work. My coworkers drove some pretty quick machinery, with plenty of 12-second Detroit bombs and the occasional excessively boosted Omni GLHS. I refused to run the Impala down the quarter-mile the first couple of Test-n-Tune Day visits, because A) I’d never run a car at a dragstrip before and B) I knew the Impala would be humiliatingly slow. Instead, I drank Schlitz in the paddock and kibitzed as my coworkers readied their cars.

This was fun, of course, but the peer pressure continued to build.

Finally, my coworker Clint— who spent his spare time finding correctly-date-coded U-joint end caps for his numbers-matching, 383/4-speed Road Runner— picked up a Poly 318-powered early-60s Belvedere and brought it to the track. It completed the quarter-mile in a stately and dignified 21 seconds. I figured that my car, with its smog-headed, Quadrajet-and-headers-equipped 350, should be able to beat that time!

So, I got the car through the tech inspection and lined up. I was a little nervous, but I figured I’d escape the ruthless ball-busting of my peers as long as I didn’t redlight my first time out. Screw the reaction time, I figured.

With 3.31 gears and an open differential, I decided to skip the burnout completely. The car didn’t have enough power to do much more than chirp one tire at launch, anyway.

I had Ministry’s “Jesus Built My Hotrod” on the cassette deck for this historic moment, because its combination of lines from Georgia native Flannery O’Connor’s second-best novel, drag racin’ imagery, and Gibby Haynes vocals seemed right for the occasion.


But, really, why settle for a rubber-burnin’ song with Gibby as a mere guest vocalist when you can hear him on a genuine, 200-proof Butthole Surfers track? Electriclarryland came out a few months after my first dragstrip visit, so I had to wait until a later dragstrip visit for this more appropriate musical accompaniment.

Dreading a redlight foul and resulting derision, I waited for the green light before I even thought about launching. Here we go!

The Impala is on the right. 17.278 seconds, which turned out to be pretty much right in line with the “low to mid 17s” prediction of my coworkers. The 1.201-second R/T is a bit on the, er, conservative side, but I’ve gotten a lot quicker since that time.

After more practice and some engine tuning, I was able to crack the 16-second barrier— just barely— on a later visit to the strip, but I knew that I’d need to add another hundred or so horsepower if I wanted the car to live up to the original art-car concept I’d had for it. Meanwhile, as the spring of 1996 became another hot Georgia summer, my girlfriend decided that she wasn’t happy at Emory, or in academia in general. While I enjoyed hanging out with my new Southern friends, I didn’t like the hyper-suburban-sprawl that lay at the heart of the Atlanta way of life (captured fairly accurately, a couple of years later, in Tom Wolfe’s A Man In Full), and so we decided to pack up the Impala and head back to California in late August.

As was the case with the trip from California a year earlier, the drive was hot and stressful and I didn’t shoot many photos. In fact, I shot a grand total of two photos on our journey, which took us on a southern route in order to visit relatives in Austin, Texas, along the way (and both photos were taken in New Mexico). Here’s an end-of-film-roll shot of our motel in middle-o-nowhere New Mexico.

And here’s a shot of the Impala in front of the UFO Museum in Roswell. The car ran perfectly, and we were back in San Francisco a few days after leaving Georgia. I knew that the Impala would be getting a power upgrade in the very near future, once I’d settled down and found a job. Next up: More bad influences, building the New Engine.

IntroductionPart 1Part 2Part 3Part 4Part 5Part 6Part 7Part 8Part 9Part 10Part 11Part 12Part 13 • Part 14 • Part 15






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  • Nrd515 I bought an '88 S10 Blazer with the 4.3. We had it 4 years and put just about 48K on it with a bunch of trips to Nebraska and S. Dakota to see relatives. It had a couple of minor issues when new, a piece of trim fell off the first day, and it had a seriously big oil leak soon after we got it. The amazinly tiny starter failed at about 40K, it was fixed under some sort of secret warranty and we got a new Silverado as a loaner. Other than that, and a couple of tires that blew when I ran over some junk on the road, it was a rock. I hated the dash instrumentation, and being built like a gorilla, it was about an inch and a half too narrow for my giant shoulders, but it drove fine, and was my second most trouble free vehicle ever, only beaten by my '82 K5 Blazer, which had zero issues for nearly 50K miles. We sold the S10 to a friend, who had it over 20 years and over 400,000 miles on the original short block! It had a couple of transmissions, a couple of valve jobs, a rear end rebuild at 300K, was stolen and vandalized twice, cut open like a tin can when a diabetic truck driver passed out(We were all impressed at the lack of rust inside the rear quarters at almost 10 years old, and it just went on and on. Ziebart did a good job on that Blazer. All three of his sons learned to drive in it, and it was only sent to the boneyard when the area above the windshield had rusted to the point it was like taking a shower when it rained. He now has a Jeep that he's put a ton of money into. He says he misses the S10's reliablity a lot these days, the Jeep is in the shop a lot.
  • Jeff S Most densely populated areas have emission testing and removing catalytic converters and altering pollution devices will cause your vehicle to fail emission testing which could effect renewing license plates. In less populated areas where emission testing is not done there would probably not be any legal consequences and the converter could either be removed or gutted both without having to buy specific parts for bypassing emissions. Tampering with emission systems would make it harder to resell a vehicle but if you plan on keeping the vehicle and literally running it till the wheels fall off there is not much that can be done if there is no emission testing. I did have a cat removed on a car long before mandatory emission testing and it did get better mpgs and it ran better. Also had a cat gutted on my S-10 which was close to 20 years old which increased performance and efficiency but that was in a state that did not require emission testing just that reformulated gas be sold during the Summer months. I would probably not do it again because after market converters are not that expensive on older S-10s compared to many of the newer vehicles. On newer vehicles it can effect other systems that are related to the operating and the running of the vehicle. A little harder to defeat pollution devices on newer vehicles with all the systems run by microprocessors but if someone wants to do it they can. This law could be addressing the modified diesels that are made into coal rollers just as much as the gasoline powered vehicles with cats. You probably will still be able to buy equipment that would modify the performance of a vehicles as long as the emission equipment is not altered.
  • ToolGuy I wonder if Vin Diesel requires DEF.(Does he have issues with Sulfur in concentrations above 15ppm?)
  • ToolGuy Presented for discussion: https://xroads.virginia.edu/~Hyper2/thoreau/civil.html
  • Kevin Ford can do what it's always done. Offer buyouts to retirement age employees, and transfers to operating facilities to those who aren't retirement age. Plus, the transition to electric isn't going to be a finger snap one time event. It's going to occur over a few model years. What's a more interesting question is: Where will today's youth find jobs in the auto industry given the lower employment levels?
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