Your Nominations Please: Announcing The 2010-2011 Lutzie Awards For Outrageous Auto Exec Quotes

Edward Niedermeyer
by Edward Niedermeyer

Whether agree that automotive PR needs to take more risks or you think it takes more than enough risks already, we can all enjoy the outlandish quotes that do emanate from industry executives in spite of the protective PR-professional bubble that surrounds them. And though TTAC has only had the institutional follow-through to hold a single “Lutzie Award” in the past, I figured that next week (when I’ll be presenting a flood of content based on my extended rap session with Maximum Bob) would be the perfect opportunity to bring them back. And in order to do so, we need you, our readers, to make the nominations. So fire up the search engine of your choice, and hit the jump for nominating criteria and the rules of this year’s awards.

The basic premise of the Lutzie awards is simple, and has not changed since this site’s founder first laid them down:

The Lutzie is our award for the industry executive who made the most outlandish statement or statements, demonstrated a total disconnect with reality and/or inserted their pedal extremity firmly into their oral cavity with alarming regularity. We’re looking to you for nominations, starting today. Tell us who you think is most deserving of the award and give us a quote that illustrates their worth in a comment below.

Nominations will stay open through Friday of this week, and then TTAC’s editors will narrow the list down to our ten favorites. On Wednesday of next week (technology permitting), we’ll announce our official ballot and open voting for 48 hours. We will then announce our winner with great pomp and circumstance, bringing glory to the waywardly loudmouthed winning executive. One final rule: because it’s been a long time since we’ve held these awards, nominated quotes can come from any time between 1/1/10 and 8/31/11. Good luck to all, and may the most outrageous quote win!


Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Comments
Join the conversation
2 of 22 comments
  • Bloodnok Bloodnok on Aug 30, 2011

    the ceo of volkwagen usa who said they wouldn't bring the scirocco into the usa because it would cannibalize sales of the gti. heh! so instead i'll get an rx-8 .....

  • Nufse Nufse on Sep 10, 2011

    Surely Victor Müller of SAAB must be a candidate, or even get his own category? "Money is coming, money is coming, money is coming............" ad inf.!

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
Next