Today, In Bad Brand Biting

Edward Niedermeyer
by Edward Niedermeyer

It’s one thing for a business (or high school) to rip off a world famous automaker’s logo… but when that business shares space with a dealership for the very brand it’s biting, you know there’s going to be trouble. In the inane video above, Dal Toro Italian Restaurant’s chef explains that “of course the cars” are a major draw for his clientele, referring to the display of Lamborghinis, Spykers and Bugattis that Lamborghini of Las Vegas operates adjoining the restaurant. But Dal Toro may no longer be basking in the glow of the Lambos’ reflected glory, as the Detroit News reports:

Lamborghini lawyers who filed the suit Wednesday in U.S. District Court say logos at the entrance of the businesses inside the Palazzo Las Vegas Resort are brazen imitations of the carmaker’s logos.

They say the Dal Toro Exotic Car Showroom, Dal Toro Merchandise Gallery and Dal Toro Il Ristorante Italiano are part of a scheme to mislead customers and piggyback on Lamborghini’s reputation.

The owner’s response?

The manager of the businesses being sued told the Las Vegas Sun Thursday that he wasn’t previously aware of the lawsuit and thought it sounded frivolous.


Join the conversation
  • Robert.Walter Robert.Walter on Jul 15, 2011

    Automakers jealousy guard their logos, and with good reason. After all, because they are the most eyperienced at it, they prefer to reserve the fun of destroying their brand equity exclusively to themselves.

    • See 1 previous
    • Bunkie Bunkie on Jul 16, 2011

      @PrincipalDan You win today's Converge on GMs failings award (TM).

  • Panzerfaust Panzerfaust on Jul 15, 2011

    Good thing Annette is easy in the eyes, because her accent is annoying as hell.

    • Baggins Baggins on Jul 15, 2011

      I'm quite confident I could live with the accent. Very good looking gal