Best Selling Cars Around The Globe: Haiti Hangs On To Work Horses

Matt Gasnier
by Matt Gasnier

After Afghanistan and Norway, we fly over the Atlantic to land in Haiti so I can share with you where the car market is, 18 months after the devastating earthquake of February 2010.

If you were a tourist in Haiti or part of the emergency personnel flown to the island for the earthquake, then you may already know which cars are popular there (although it would have been the least of your worries!) so I suggest you go directly to my blog where I cover 154 other countries all around the planet. You will love it, I promise!

Right so the huge reconstruction effort the country has to go through means pick-ups, or work horses as they are sometimes called, are the favorite choice for anyone who has enough money to purchase a new vehicle. But which ones are the most successful?

Oh and for those who are not yet familiar with my methodology, here goes. When there is no official car sales data, as is the case for Haiti, I don’t despair. Far from it. I go and have a little chat with my old mate YouTube… It’s amazing the number of street videos of any random city people innocently upload on the internet! I focus on the most recent videos of the most important cities of any given country and after a couple of hours of research a pretty good picture of the best selling cars there starts to appear… Not perfect, but much better than nothing!

And the result of Haiti streets observation shows that as in neighboring Dominican Republic, Haitians seem to be fond of Nissan pick-ups, with the Nissan Frontier really really popular in its last few generations.

However it seems the Ford Ranger has taken the lead over the last 12 months in Haiti, with many of them roaming the streets of Port-au-Prince. Pick-ups are a great help in these troubled time as the main work tool for any reconstruction worker.

Aside from pick-ups, another Haitian car tradition seems to be buying lots of Suzuki/Chevrolet 4WD’s. The Chevrolet Vitara and Grand Vitara, sold under the Suzuki brand outside of South America, can be seen very frequently in the streets of Port-au-Prince.

4WDs are the logical choice in a country where previously paved roads are left with little maintenance and off-roading is more a necessity than a leisurely past-time… At that game Japanese and Korean models win: the Daihatsu Terios, Mazda Bt-50, Toyota Hilux, Hyundai Tucson and Mitsubishi L200 all seem to do well in Haiti.

However when it comes to decorating prizes, Isuzu vans seem to be the best bet! Where else but in ever-happy Haiti…

Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.

Matt Gasnier
Matt Gasnier

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  • Cronk Cronk on Jul 30, 2011

    Around the Petionville camp, when I was there 6 weeks after the quake far and away the most common were diesel Toyota pickups and other Hilux variants. The tap taps (the colorful things) that clogged the street seemed to be mainly Toyota pickups with welded cages in the bed. The larger ones were primarily Isuzu vans. I can tell you from experience that the Isuzu tap taps were bloody awful to ride in. There were not all the many Fords around at that point but quite of few Mitsubishis and Mazdas. Oddly enough the Porsche dealership seemed awfully quiet.

  • Bimmer Bimmer on Jul 31, 2011

    Damn, even Haiti is getting new Ranger and Mazda BT-50! I guess Ford and Mazda takes Canada and US for developing countries, that's the only reason we're getting discontinued elsewhere ancient Ranger and its Mazda twin.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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