By on June 7, 2011

Powered by new models, especially the Q5, Q7, the A1 and the new A6, Audi is on a seemingly unstoppable tear throughout the world. In May, Audi sold 113,400 units, 19.5 percent more than in May 2010. Year-to-date, Volkswagen’s premium brand is up 17.5 percent to 535,400 units. China has eclipsed Germany as Audi’s most important market. In Germany, Audi is up 18.4 percent, in China an amazing 44.6 percent. Sales are also up solidly in the other BRIC markets.

Audi worldwide results May 2011

Audi May ’11 May ’10 Change YTD ’11 YTD ’10 Change
Worldwide 113,400 94,895 19.5% 535,400 455,601 17.5%
Europe 65,400 58,372 12.0% 315,500 278,627 13.2%
D 23,401 19,759 18.4% 101,888 88,404 15.3%
GB 9,039 8,892 1.7% 52,793 48,072 9.8%
Italy 5,637 5,260 7.2% 27,743 26,055 6.5%
France 5,308 4,373 21.4% 26,937 21,597 24.7%
Spain 3,872 4,074 -5.0% 20,241 19,475 3.9%
Russia 2,302 1,633 41.0% 9,536 7,663 24.4%
United States 10,457 9,205 13.6% 45,858 39,839 15.1%
Brazil 461 295 56.3% 1,627 1,233 32.0%
Asia-Pacific 30,000 21,352 40.5% 138,100 109,023 26.7%
China 25,153 17,396 44.6% 113,041 88,451 27.8%
India 408 200 104.0% 2,394 1,167 105.1%

China promises even more growth. The plant in Changchun had been capacity constrained to 200,000 units per year. Now, the plant has been extended to 300,000 units annually. The plant currently makes the  A4L, the A6L and the Q5.

Volume production of the new Q3 started today in Martorell, Spain. According to reports in Chinese media, the Q3 will be produced in a new plant in Foshan near Guangzhou in 2013.

May ’11 May ’10 Change YTD ’11 YTD ’10 Change
Worldwide 113,400 94,895 19.5% 535,400 455,601 17.5%
Europe 65,400 58,372 12.0% 315,500 278,627 13.2%
D 23,401 19,759 18.4% 101,888 88,404 15.3%
GB 9,039 8,892 1.7% 52,793 48,072 9.8%
Italy 5,637 5,260 7.2% 27,743 26,055 6.5%
France 5,308 4,373 21.4% 26,937 21,597 24.7%
Spain 3,872 4,074 -5.0% 20,241 19,475 3.9%
Russia 2,302 1,633 41.0% 9,536 7,663 24.4%
United States 10,457 9,205 13.6% 45,858 39,839 15.1%
Brazil 461 295 56.3% 1,627 1,233 32.0%
Asia-Pacific 30,000 21,352 40.5% 138,100 109,023 26.7%
China 25,153 17,396 44.6% 113,041 88,451 27.8%
India 408 200 104.0% 2,394 1,167 105.1%
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3 Comments on “Audi Defies Gravity: Up 44.6% In China, Up 19.5 % Worldwide...”


  • avatar
    Philosophil

    Both Volkswagen and Audi always struck me as the ones who were best positioned to take advantage of the fallout from the Japanese disaster. They’ve been able to maintain a consistent and stable R&D program through carmeggedon and you can say what you want, but their marketing strategies and overall business plan seem to be very well thought out (at least from what we can glean). More power to ’em, if you ask me.

  • avatar
    hreardon

    The R&D investment made during the downturn has really helped VW/Audi. The other major improvement Audi made was the new MLP architecture employed by the A4/A5/A6/A7/A8 and the upcoming MQB architecture. Both of these new modular component systems are wringing costs down by about 20% which is allowing VW/Audi to reinvest more highly than others. If the recent reliability trends continue it bodes well for Audi.

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