Audi Defies Gravity: Up 44.6% In China, Up 19.5 % Worldwide

Bertel Schmitt
by Bertel Schmitt
audi defies gravity up 44 6 in china up 19 5 worldwide

Powered by new models, especially the Q5, Q7, the A1 and the new A6, Audi is on a seemingly unstoppable tear throughout the world. In May, Audi sold 113,400 units, 19.5 percent more than in May 2010. Year-to-date, Volkswagen’s premium brand is up 17.5 percent to 535,400 units. China has eclipsed Germany as Audi’s most important market. In Germany, Audi is up 18.4 percent, in China an amazing 44.6 percent. Sales are also up solidly in the other BRIC markets.

Audi worldwide results May 2011

AudiMay ’11May ’10ChangeYTD ’11YTD ’10ChangeWorldwide113,40094,89519.5%535,400455,60117.5%Europe65,40058,37212.0%315,500278,62713.2%D23,40119,75918.4%101,88888,40415.3%GB9,0398,8921.7%52,79348,0729.8%Italy5,6375,2607.2%27,74326,0556.5%France5,3084,37321.4%26,93721,59724.7%Spain3,8724,074-5.0%20,24119,4753.9%Russia2,3021,63341.0%9,5367,66324.4%United States10,4579,20513.6%45,85839,83915.1%Brazil46129556.3%1,6271,23332.0%Asia-Pacific30,00021,35240.5%138,100109,02326.7%China25,15317,39644.6%113,04188,45127.8%India408200104.0%2,3941,167105.1%

China promises even more growth. The plant in Changchun had been capacity constrained to 200,000 units per year. Now, the plant has been extended to 300,000 units annually. The plant currently makes the A4L, the A6L and the Q5.

Volume production of the new Q3 started today in Martorell, Spain. According to reports in Chinese media, the Q3 will be produced in a new plant in Foshan near Guangzhou in 2013.

May ’11May ’10ChangeYTD ’11YTD ’10ChangeWorldwide113,40094,89519.5%535,400455,60117.5%Europe65,40058,37212.0%315,500278,62713.2%D23,40119,75918.4%101,88888,40415.3%GB9,0398,8921.7%52,79348,0729.8%Italy5,6375,2607.2%27,74326,0556.5%France5,3084,37321.4%26,93721,59724.7%Spain3,8724,074-5.0%20,24119,4753.9%Russia2,3021,63341.0%9,5367,66324.4%United States10,4579,20513.6%45,85839,83915.1%Brazil46129556.3%1,6271,23332.0%Asia-Pacific30,00021,35240.5%138,100109,02326.7%China25,15317,39644.6%113,04188,45127.8%India408200104.0%2,3941,167105.1%
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  • Philosophil Philosophil on Jun 07, 2011

    Both Volkswagen and Audi always struck me as the ones who were best positioned to take advantage of the fallout from the Japanese disaster. They've been able to maintain a consistent and stable R&D program through carmeggedon and you can say what you want, but their marketing strategies and overall business plan seem to be very well thought out (at least from what we can glean). More power to 'em, if you ask me.

  • Hreardon Hreardon on Jun 07, 2011

    The R&D investment made during the downturn has really helped VW/Audi. The other major improvement Audi made was the new MLP architecture employed by the A4/A5/A6/A7/A8 and the upcoming MQB architecture. Both of these new modular component systems are wringing costs down by about 20% which is allowing VW/Audi to reinvest more highly than others. If the recent reliability trends continue it bodes well for Audi.

    • Bertel Schmitt Bertel Schmitt on Jun 07, 2011

      The fact that the whole Volkswagen AG did not cut down its R&D budget and did not stop developing product during the downturn is just beginning to show. It will become very evident in the years to come.

  • Analoggrotto As we Tesla owners receive our life energy from the greatest son of the gods of all time, Elon Musk; His cherubs and His nephilim may remove whatever they wish from us for unto him we owe all for our superiority above all the rest of humanity.
  • Kcflyer Nice to see California giving NY some competition to be the worst run state in the union.
  • Wolfwagen I see my comment was deleted (BTW nice way to censor) so i will say it again:GTFO here with the pseudo "wealth distribution" BS. A crime is a crime is a crime.Its a slippery slope, what happens next, Jail a rich guy when he kills a pedestrian and let the poor guy who kills a pedestrian walk? What about if the poor guy is a crappy driver and has the record to prove it then what?Or we could go crazy and just institute the death penalty across the board for every driving infraction. That will make people better drivers or stop driving altogether which will make the greenies happy (damm it I just gave them an idea - SOB!!!)
  • Wolfwagen No. Bring back the J80 with an inline six and reduced electronics (i.e. no giant touch screen) and they will probably sell like hotcakes
  • David S. " test vehicles sometimes make sudden stops when uncertain about how to navigate traffic."??? Test vehicles are programmed by humans, HUMANS sometimes make sudden stops when uncertain about how to navigate traffic, Duh!!