By on May 20, 2011

Has Jack’s carping about the empty symbolism of the latest Aston-Zagato project got you down? Looking for some retro-inspired unobtainium that you can feel good about? As Jack himself pointed out just yesterday, TTAC’s all about diversity…so allow us to suggest BMW’s 328 Hommage concept, which was just revealed at the Concorso d’Eleganza at Villa d’Este. Of course TTAC wasn’t invited to that august event, but CarDesignNews was kind enough to tweet these cell phone images of the retro roadster (so be sure to go check out their fantastic site, and pick up a subscription while you’re there). Based around the Vision ConnectedDrive concept, this all-carbon roadster is described as the analog analog (so to speak) of that high-tech concept (which itself previewed the forthcoming Z2 Roadster).  Like the Zagato, it’s got the whole pedigree reference thing down too, as its name refers to BMW’s 75 year-old 328 nameplate (check out a great history of the 328 at Plus, bare carbon fiber with leather straps. If this thing doesn’t make you feel at least a little tingly in the naughty bits, well, it might just be time for some medical attention.

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10 Comments on “What’s Wrong With This Picture: BMW’s Carbon-Fiber Steampunk Roadster Edition...”

  • avatar

    Looks like Bugs Bunny or any other cartoon rodent, what with dem teef. Come to think of it, by comic convention, it’d be a dead cartoon rodent (X’s in the eyes.)

  • avatar
    Robert Schwartz

    Resembles the 328 to the same extent that Justin Beiber resembles Winston Churchill.

  • avatar

    this is the better homage

  • avatar

    There’s not much BMW about that car. It would look just as good if you painted it red and replaced the kidney grill with an Alfa triangle; maybe even better.

  • avatar

    That said, BMW does concepts pretty good.

    Sometimes live isn’t as good.

  • avatar
    Educator(of teachers)Dan

    Those headlights look like photoshop. Dang I always thought that was what a steam punk car would look like.

  • avatar
    slow kills

    I certainly hope Mr. Lieberman shows up to do a discourse on how cheap and ugly bare carbon fiber looks. Because he was right.

    The wheels look like manhole covers or a shower drain, and the uh, spot where the doors would go(?) is an inelegant line but otherwise pretty decent.

  • avatar

    An hommage is a tribute, not a copy. I’m glad they didn’t try to make a carbon (fiber) copy of the 328. It bears some similar styling cues (low cut doors, leather straps, grille) but could easily stand on its own merits. It is a rolling work of art, and I find it achingly beautiful. Having said that, I wouldn’t buy it if it were a production car (assuming I could even afford it). I agree that the M1 hommage was a more realistic concept and would have translated well into a production version.

    Kudos to BMW for building concepts like this. Without this type of thinking, the future of the auto industry would be very bleak. Love or hate the look, but imagine some of these elements finding their ways into next generation BMW production cars…

  • avatar

    I like some parts of it a lot; I think the front shows that BMW can drop the double headlights for small roadsters and the smaller cars and still make the car look like a BMW (the kidneys are a bit too chromed though in this case).

    The rear could be on the new Z4. I like the rearlights and the less bulbous clean cut lines.

    Otherwise I agree that bare carbon rarely looks good, the lack of doors is silly etc, but as a concept it looks pretty sweet nonetheless. And yes, it could be an Alfa, but I don’t mind that at all. In fact I view Alfa as the Italian BMW or BMW as the German Alfa. The brands are in a lot of ways about the same things, which is why it’s a big shame Alfa lost it’s RWD and a lot of the character over the years. If you look at a Giulia Sprint and a BMW 2002 or CSi for instance they’re pretty similar looking.

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