Saab's Choice: Become Russian Or Chinese

Bertel Schmitt
by Bertel Schmitt

Saab will either be owned by Russians or Chinese. That’s the way it looks today. Which is no guarantee that it will look the same on Monday.

Yesterday, GM and the Swedish Government gave their nods to a very tentative deal that would allow Vladimir A. Antonov to invest 30 million euros in Spyker in return for a 29.9 percent share. This deal was immediately hailed as “the first good news” at Saabsunited. But the deal is far from done and fraught with nasty details.

GM spokesman James Cain told the New York Times that the matter is “contingent on Saab meeting various commitments.” According to Cain, “Saab has homework they have to do with other parties to create the conditions under which we can move forward.” In a statement, GM demands “certain specific actions to be taken by Saab which have not yet been completed, as well as certain formal consents, approvals and waivers which Saab has not yet obtained.”

Uh-oh. That homework might be demanding. Instead of consents, approvals and waivers, Spyker produced other suitors.

A source told Reuters that Saab is in talks with Chinese automakers Great Wall Motor , China Youngman, and Jiangsu Yueda over a potential investment deal. “The negotiations are very far advanced and should produce results over the weekend,” the source said.

At today’s quarterly (negative) results meeting, Spyker confirmed that they “have opened up alternative routes to fund the company mid- and short-term including but not limited to discussions with Chinese car manufacturers, the discussions with some of which had already been ongoing for several months. We are hopeful that these discussions will result in a solution very shortly so we can resume production.”

It is unclear whether the three Chinese companies are acting jointly or separately. Great Wall has been very active in its quest to enter the European market. Having a European brand with existing certifications and dealer networks would smooth a Chinese entry into Europe immensely.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • SCE to AUX SCE to AUX on Apr 30, 2011

    I don't believe it's going to happen. This will be a business decision, not an emotional choice. There's a reason Saab is being passed around like a cheap date, and it's not because it's profitable.

    • See 2 previous
    • Fred diesel Fred diesel on May 01, 2011

      @ExPatBrit So I take it youve never been in or driven a Saab two-stroke or anything more recent? Beauty is in the eye of the beerholder. And Id bet the Russians are kicking themselves for letting the Chinese get Saabs tooling.

  • Daniel Daniel on May 02, 2011

    Why doesn't Tata Motors make a move on this one?

  • Kwik_Shift_Pro4X What's worse than a Malibu?
  • MaintenanceCosts The current Malibu is poorly packaged; there's far more room inside a Camry or Accord, even though the exterior footprint is similar. It doesn't have any standout attributes to balance out the poor packaging. I won't miss it. But it is regrettable that none of our US-based carmakers will be selling an ordinary sedan in their home market.
  • Jkross22 You can tell these companies are phoning these big sedans in. Tech isn't luxury. Hard to figure out isn't luxury.This looks terrible, there are a lot of screens, there's a lot to get used to and it's not that powerful. BMW gave up on this car along time ago. The nesting doll approach used to work when all of their cars were phenomenal. It doesn't work when there's nothing to aspire to with this brand, which is where they are today. Just had seen an A8 - prior generation before the current. What a sharp looking car. I didn't like how they drove, but they were beautifully designed. The current LS is a dog. The new A8 is ok, but the interior is a disaster, the Mercedes is peak gaudy and arguably Genesis gets closest to what these all should be, although it's no looker either.
  • Ajla My only experience with this final version of the Malibu was a lady in her 70s literally crying to me about having one as a loaner while her Equinox got its engine replaced under warranty. The problem was that she could not comfortably get in and out of it.
  • CoastieLenn Back around 2009-2010, a friend of mine had a manual xB and we installed a Blitz supercharger kit. Was a really fun little unit after that.
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