Chrysler Claims Exclusivity On Detroit Imports

Bertel Schmitt
by Bertel Schmitt
chrysler claims exclusivity on detroit imports

Chrysler brought suit against Detroit company Moda. According to Chrysler’s complaint in U.S. District Court of Eastern Michigan, Moda engages in “blatant misrepresentation of Chrysler’s IMPORTED FROM DETROIT™ tagline, introduced by Chrysler to tremendous public acclaim during Super Bowl XLV.” Chrysler sues the company for “trademark infringement, false designation of origin, false descriptions, unfair competition, false and deceptive trade practices and unjust enrichment.”

Chrysler alleges that Moda “began selling t-shirts boldly featuring Chrysler’s exact IMPORTED FROM DETROIT™ mark, depicted in a flashy eye-catching manner.” Despite Chrysler’s complaints, Moda did not cease and desist. Instead, they “began marketing new products, including tote bags and additional t-shirts with a new IMPORTED FROM DETROIT™ design:”

Chrysler wants the court to stop the injustice, and order Moda to pay up to three times the ill gotten gains to Chrysler.

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  • DIYer DIYer on Mar 17, 2011

    I think if you buy the car, Chrysler should give you a shirt, free of charge. This would be good advertising and good business for them. Isn't that the whole idea of their having a line of apparel? Or, are they that hard up for a couple of bucks?

  • To think they pay to put that slogan on billboards. I'd find a way to work with the T-shirt people 'cause that car is so bad it got a reviewer fired. The internet is not going to like this.

  • KOKing I'm in an emissions check only state, and I'd trade that away for a safety check all day.
  • Bd2 The hybrid powertrain in the Sportage and Tucson are the ones to get.H/K should discontinue the base NA 2.5L powertrain and just build more of the hybrid.In the future, maybe offer a 2nd, more powerful hybrid (the hybrid 2.5) which will first arrive with the next Telluride/Palisade.Kia also needs to redo the front fascia for the Sportage's refresh.
  • The Oracle I say let the clunkers stay on the roads.
  • Jpolicke Twenty-three grand for a basket case? And it has '66 wheel covers and gas cap so who knows what else isn't original?
  • Scott Can't be a real 1965 Stang as all of those are nothing but a pile of rust that MIGHT be car shaped by now.