Wild-Ass Rumor Of The Day: Chrysler "Imported From Detroit"
When it comes to inside dirt on the happenings in Auburn Hills, Allpar tends to deliver the goods. Today they have what they say could be Dodge and Chrysler’s new marketing taglines, to wit:
- Life is best when driven
- Imported from Detroit
Of course, we must note that marketing is an irony-free zone. These slogans could just as easily be a practical joke as the real thing. After all, what right-thinking automotive marketer would not only associate its products with Motown, but do so in a way that actually reinforces the market’s preference for imports? Especially considering an Italian firm is paying said marketer’s salary. Say what you want about “Life is best when driven,” at worst it’s painlessly generic. “Imported From Detroit,” on the other hand, is the modern “Not Your Father’s Oldsmobile”: self-aware and self-destructive.
More by Edward Niedermeyer