Quote Of The Day: Mary Barra's Big Break Edition

Edward Niedermeyer
by Edward Niedermeyer

Weeks after being appointed to the top of GM’s new product development team, Mary Barra remains something of an enigma to much of the automotive press. Like, what accomplishments earned Ms Barra her lofty spot on GM’s org chart? According to Newsweek‘s Doron Levin

When Mary Barra was a senior manufacturing executive a few years ago at General Motors, she spotted another maker’s car decked out in a rich metallic black color. It was unlike anything GM was offering, so she suggested the color be added to the company’s palette—and was promptly rebuffed by fellow engineers, who fretted about potential quality-control difficulties. But Barra wouldn’t take no for an answer, and before long buyers were able to get their Cadillac Escalades and Chevy Malibus in elegant “Carbon Flash.”

So, now we know.

Edward Niedermeyer
Edward Niedermeyer

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  • Pauldun170 Pauldun170 on Feb 22, 2011

    Title of source article: "How Mary Barra Is Supercharging GM" Content of source article: Anecdotes and speculation and nothing about what Barra is doing at GM. I'm guessing this quote is relevant: "Barra is injecting her manufacturing experience into a realm formerly dominated by gut-feel designers. That, Runkle says, could ultimately bring a needed dose of practicality to the design process, signaling that “how vehicles are built will be more important.” I dont know. I'm starting to get the feeling that I can write for a major news outlet. Just gotta work on my bs a bit.

    • Rmwill Rmwill on Feb 22, 2011

      Too often the manufacturing folks on a new vehicle program would veto anything that may make assembly the least bit challenging, resulting in bland product that is easy to assemble. Given the blandness of the current GM offerings like the Snuze, I thing this would be a bad trend.

  • Mr. Sparky Mr. Sparky on Feb 22, 2011

    I'm glad she was there to use "Carbon Flash" to elevate the prestige of the Escalade and Malibu. I'm mean it so unique. It's not like something you would see on a Ford Fiesta. Oh wait, you can get a "Tuxedo Black" Fiesta... Well, I'm sure its only available on "nice" Fiestas... Oh wait, it comes on the Base "S" Sedan... Never mind.

    • CJinSD CJinSD on Feb 22, 2011

      That reminds me of the 1988 Ford Festiva L I bought new in 1987. It was Graphite Clearcoat Metallic, and it was magnifique!

  • Panzerfaust Panzerfaust on Feb 22, 2011
    Accomplishments can earn you a lofty spot on GM’s good-ole-boy, fellow-traveller network org chart? Who knew?
  • Cpmanx Cpmanx on Feb 23, 2011

    The woman who's really making a difference here is Tina Brown, who is about to put a pitchfork in this style of Newsweek "reporting." Current version of Newsweek, RIP. You won't be missed.

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