Ford's Plus-Sized Fiesta

Edward Niedermeyer
by Edward Niedermeyer

Having shown a raft of C-platformed cars, MPVs and crossovers at the Detroit Auto Show, Ford is making big deal out of its smaller B-segment platform at Geneva, with this “B-Max” MPV. Just over four inches longer than a fiesta but over a foot shorter than the C-Max, the B-Max packages pillar-free sliding door entrances into a tiny footprint for this MPV, which is destined for a 2012 launch in Europe (no word on US availability, but don’t hold your breath). And in addition to the Fiesta’s 1.6 NA four-banger, the B-Max will debut Ford’s smallest EcoBoost engine to date, a 1.0 liter with start-stop technology. Just the thing to take on Opel’s suicide-doored Meriva, which is headed to the US soon as a Buick.



Edward Niedermeyer
Edward Niedermeyer

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  • Z71_Silvy Z71_Silvy on Feb 28, 2011

    Yet another hideous Ford. Why go through all the effort of making a vehicle if the outcome is so ugly and mediocre? That has been the case with every new Ford since about 2005. They really need to hire people that know what they're doing...from the top down.

  • VanillaDude VanillaDude on Mar 01, 2011

    I think this is the new Nissan Axxess, right?

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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