Chris Harris Exposes The Ferrari Spin Machine
EVO Magazine’s Chris Harris was recently taken to task here at TTAC for daring to diss the Mazda MX-5, a move that had many of our readers bemoaning the out-of-touchness that seems to come with access to the world’s fastest, hottest cars. Now, however, Harris is lashing out the ultimate sacred cow of the performance car world: Ferrari. In a lengthy rant over at Jalopnik, hotshoe Harris lays into Ferrari’s “bullshit-control-edifice,” revealing that Maranello custom-tunes its cars for track tests, fitted non-stock rubber for a 430 Scuderia dyno test, and “turn[s] up at any of the big European magazines’ end-of-year-shindig-tests with two cars. One for straight line work, the other for handling exercises.” Ferrari even prevents its “approved” journalists from borrowing private Ferraris. And, concludes Harris,
The control freakery is getting worse: for the FF launch in March journalists have to say which outlets they are writing it for and those have to be approved by Maranello. Honestly, we’re perilously close to having the words and verdicts vetted by the Ferrari press office before they’re released, which of course has always been the way in some markets.
Should I give a shit about this stuff? Probably not. It’s not like it’s a life-and-death situation; supercars are pretty unserious tackle. But the best thing about car nuts is that they let you drive their cars, and Ferrari has absolutely no chance stopping people like me driving what they want to drive. Of course their attempts to stop me makes it an even better sport and merely hardens my resolve, but the sad thing is its cars are so good it doesn’t need all this shite. I’ll repeat that for the benefit of any vestige of a chance I might have of ever driving a Ferrari press car ever again (which is virtually none). “Its cars are so good it doesn’t need this shite.”
Obviously, this is exactly the kind of media manipulation that has been tolerated by the motoring press for too long. And, based on the fact that a number of online reviews of the new Mclaren MP4-12C have been written without attribution, the pressure put on testers of high-po metal comes from more than just Ferrari. Kudos to Harris for calling out the spin, and here’s hoping these poor practices continue to be brought to light.
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Having spent a short bit of my life in the professional auto industry, be it Ferrari or GM, it isn't any surprise that any auto company does this. They have to make the product look competitive. Not saying its right, but it is the way it is.
I wonder where Jeremy's boys gets the cars the Stig tests? Also this is why Consumer Reports buys their cars. Granted nobody buying a super car cares about CR dots, but everyone knows the game is rigged, atleast CR has found a work-around.