NAIAS: Hyundai Unveils Veloster
Published: January 10th, 2011
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Direct injection. Dual-clutch transmission. 40 MPG highway. Three doors. 2,580 lbs. A $17k-ish price point. That might just be one of the most unconventional sets of numbers to come out of this year’s NAIAS, and the Veloster is certainly one of the more unconventional cars to launch here at Cobo. From a more cynical perspective, it is based on the Accent platform, rear headroom seems a bit cramped, the third door seems a bit unnecessary, and its marketing is a bit overly drenched in Gen Y-centric nonsense (also, official EPA numbers aren’t out yet). Still, the Veloster is a huge step from the Tiburons that came before it, and it adds an intriguing new facet to Hyundai’s American assault.
More by Edward Niedermeyer
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The only thing worse than being talked about is not being talked about - and the Veloster appears in no danger of not being talked about given the volume of comments. The real news here seems to be that Hyundai is not afraid of styling their new products - and that is a good thing. No matter of how you feel about it, the automotive landscape is already littered with enough over-conservative three box designs that a little pizazz in the sub $20k segment is very welcome indeed.
Ughhh that is THE UGLIEST Toyota I've EVER.... oh... pardon? Oh it's a Hyundai?!, oh it looks just GREAT then!!....