NAIAS: Hyundai Unveils Veloster

Edward Niedermeyer
by Edward Niedermeyer

Direct injection. Dual-clutch transmission. 40 MPG highway. Three doors. 2,580 lbs. A $17k-ish price point. That might just be one of the most unconventional sets of numbers to come out of this year’s NAIAS, and the Veloster is certainly one of the more unconventional cars to launch here at Cobo. From a more cynical perspective, it is based on the Accent platform, rear headroom seems a bit cramped, the third door seems a bit unnecessary, and its marketing is a bit overly drenched in Gen Y-centric nonsense (also, official EPA numbers aren’t out yet). Still, the Veloster is a huge step from the Tiburons that came before it, and it adds an intriguing new facet to Hyundai’s American assault.

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  • Carguy Carguy on Jan 11, 2011

    The only thing worse than being talked about is not being talked about - and the Veloster appears in no danger of not being talked about given the volume of comments. The real news here seems to be that Hyundai is not afraid of styling their new products - and that is a good thing. No matter of how you feel about it, the automotive landscape is already littered with enough over-conservative three box designs that a little pizazz in the sub $20k segment is very welcome indeed.

  • Canuck129 Canuck129 on Jan 11, 2011

    Ughhh that is THE UGLIEST Toyota I've EVER.... oh... pardon? Oh it's a Hyundai?!, oh it looks just GREAT then!!....

  • SPPPP It seems like a really nice car that's just still trying to find its customer.
  • MRF 95 T-Bird I owned an 87 Thunderbird aka the second generation aero bird. It was a fine driving comfortable and very reliable car. Quite underrated compared to the GM G-body mid sized coupes since unlike them they had rack and pinion steering and struts on all four wheels plus fuel injection which GM was a bit late to the game on their mid and full sized cars. When I sold it I considered a Mark VII LSC which like many had its trouble prone air suspension deleted and replaced with coils and struts. Instead I went for a MN-12 Thunderbird.
  • SCE to AUX Somebody got the bill of material mixed up and never caught it.Maybe the stud was for a different version (like the 4xe) which might use a different fuel tank.
  • Inside Looking Out Scandinavian design costs only $600? I mean the furniture.
  • Akear Lets be honest, Lucid will not be around in five years. It does not matter that it is probably the world's best EV sedan. Lucid's manufacturing and marketing is a complete mess. The truth is most EV companies are going under within the decade.