BYD And Benz Decide On Battery Car Design

Bertel Schmitt
by Bertel Schmitt

BYD had a bit of a rough time lately. This might cheer them up: According to a report by the Wall Street Journal, a joint design team of BYD and Daimler has finished the styling of an all-electric battery car that will be launched by a BYD/Daimler ( or “Benz” as they call them in China) joint venture.

The WSJ, citing a “knowledgeable individual” says that the rechargeable car will be available to private buyers in China in 2013.

Pictures of the car had been floating around on the Chinese interwebs. The knowledgeable individual described the photos as “authentic,” saying they showed the design of the BYD-Daimler car but that it was not the final one.

Let’s hope so. It looks mighty ugly.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 3 comments
  • M 1 M 1 on Jan 24, 2011

    It looks like an Aztek mated with a basketball shoe.

  • Wallstreet Wallstreet on Jan 24, 2011

    Is Chinese creativity an oxymoron? Come on, code name "Golf" !!!

  • Herb Herb on Jan 24, 2011

    Pretty generic. Seems to be the work of uninspired interns. So, each partner is supposed to make the best out of this design? Wonder how.

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