Hyundai Bashes Chevy Cruze Eco… Sort Of
Even when marketers are locked in an epic struggle for the hearts of consumers, they still treat each other with a basic level of respect. After all, the competition is just competition; the real enemy is the consumer. But the competing impulses towards ruthless competition and collegial courtesy can often just cause more confusion. Take this spot from Hyundai, which makes a big joke out of a problem that isn’t especially widespread, and yet refuses to actually land the punch. What Hyundai is trying to do here is mock Chevrolet for coming out with a special “Eco” version of its Cruze that gets 42 MPG highway, and then using that claim to advertise all Cruzes with just an asterisk to remind buyers that the Eco model costs extra. Which is an interesting approach, except that we haven’t been able to find much evidence of this tactic… in fact, it seems that at least some Cruze ads cop to a 36 MPG, and the asterisk only references that the number is from the EPA. Did Hyundai jump the gun on this one? If so, the brand’s decision to break out sales of every 40 MPG vehicle it sells should help get things back on track.
More by Edward Niedermeyer
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I went to Hyudai's website and used their search to find cars above 36 MPG. There were no results. This commercial needs an asterisk.
The Cruze's Eco Package is a joke that 99% of people won't buy; it's only there for advertising. The majority of people are going to buy the regular underpowered model that gets mediocre mileage.
Americans who would buy a Korean car over an American car are totally retarded. Go to Korea and see what Korean's buy - LOCAL Americans are totally self destructive if they continue to give foreign auto makers such a huge chuck of their annual auto sales Wake the heck up!
This is definitely an amateur production. It seems like some kid did this in 20 minutes for his film class. No way it's an actual commercial.