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What's Wrong With This Picture: 2011 Corolla Gets Nosy Edition

by Edward Niedermeyer
(IC: employee)
November 16th, 2010 3:12 PM
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With strong new C-segment competition coming in the form of the Chevy Cruze, Hyundai Elantra and Ford Focus, upcoming refreshes of the Honda Civic and Toyota Corolla seem to be taking a low-key approach to the extroverted upstarts. Are the kings of the compact class resting on their laurels? Can they afford to coast on reputation alone? History tells us that complacence leads to trouble in this industry…









Published November 16th, 2010 3:12 PM
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- Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
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I could make an argument that people have died due to the same sort of complacency that makes this car a less-than-stunning competitor in its segment. The same sort of cost-cutting and blind-eye towards quality attitude that caused the whole throttle-mechanism fiasco is visible in 3D all around me when I sit in any post-97 Toyota. I look at this revision of the Corolla and think that Toyota has been trading on their name in this country for the last 15 years or so. It's a little too bland to be ugly, and a little too cohesive to be called crap. But only just. And yes, a lot of people buy them and they are all most people need or want. But they said the same about the Olds Cutlass back in the 1980's. Remember Oldsmobile?
Okay, I confess. I drive a 2008 Toyota Corolla S (previous generation). As a full-time student who commutes 60 miles each day, I need something that is reliable and fuel-efficient (after driving a 1992 Jeep Cherokee that leaked oil like crazy and got 14mpg). It is boring and 2nd gear (Auto) is sluggish, but at least the interior is a grade better than this generation. There is chrome-accented window vent adjusters, leather-wrapped steering wheel and gear shifter, and (gasp!) soft-touch plastic on the doors. The refreshed front reminds me of a busy previous-gen. Mazda 6 and the chrome strip on the trunk lid looks out of place. I do like the new radio and lower bumper skirt that is blacked out (looked like "Bangle Butt" extreme before). Ah well, give me six more months and I'll be ready to trade in old reliable for new fun!