Volkswagen Wants To Sell 2 Million In China This Year
China sold more cars last year than Volkswagen built Bugs in nearly 30 years. This year, China will make, sell and buy probably more than 17m cars, and Volkswagen owns a good chunk of that market.
Sou Weiming, vice president of Volkswagen Group China (and himself an import from Singapore) said VW sold 1.6 million units in China in the first ten months and unless the sky will drop, they will have sold 2 million by the end of the year.
Mathematically, this puts Volkswagen in the #2 slot behind GM. GM already went through the 2m sound barrier a few weeks ago and is set to sell some more. It is a TTAC tradition to point out that one million of the two millions are cheap Wuling delivery vans, where GM has a 34 percent ownership. GM will change this and raise their ownership in Wuling to 44 percent.
The fact remains that Volkswagen is by far the largest passenger vehicle brand in China, something that will become quite obvious once you venture out on China’s streets. Volkswagen is a little heavy in the luxury segments and could use some lower priced offerings to counter GM’s Sail et al. Nothing doing. Instead, Sou said that Volkswagen will bring more of its luxury products to China (as if they already aren’t.) The sporty R-Series is a given for next year.