Hyundai-Kia Hatching A US Invasion?

Edward Niedermeyer
by Edward Niedermeyer

Possibly having caught word of the fact that Americans are all-too willing to spend up to $500 extra for hatchbacks, Hyundai-Kia are aiming a load of trunkless wonders at our shores. First up should be Kia’s Forte Five-Door (above), which will probably hit dealers next year, alongside a new six-speed automatic transmission and optional navigation. These new options and the Forte5’s subtly slick looks should help the nameplate keep up its sales momentum. Sometime after the Forte5 (actual name may vary) drops, Hyundai’s new Accent should be joined by a five-door version as well. It’s not yet 100% clear if that model is headed stateside, but at this point, we’d be surprised if it didn’t join America’s burgeoning hatchback party. And finally, Hyundai should bring out one of the strangest little hatches in the business when its “Veloster” (again, actual name may vary) hits the market, likely in the next year as well. Recently-captured photos of its weird glass access-door-cum-hatchback are almost as intriguing as its claimed target of 40 MPG highway, possibly out of a turbocharged version of Hyundai’s direct-injection 1.6 liter engine. In any case, if Ford is to be believed and hatchbacks are back, Hyundai-Kia will (once again) be poised to make hay on the trend. And as far as we’re concerned, it’s all good news: the hatchback has been wandering the desert for too long.



Edward Niedermeyer
Edward Niedermeyer

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  • Steven02 Steven02 on Oct 14, 2010

    I currently own a 2004 Mazda6 5 door. Great little hatch that actually looks very close to the sedan model. I really like the easy access it provides to the trunk. I wish GM would offer the Regal here like this. But, the 5 door didn't really sell well on the Mazda6. It seems that the 5 door hatch market is definitely for the compact and smaller cars, at least in the US.

  • Rpn453 Rpn453 on Oct 14, 2010

    Looks good! Far more attractive than any current economy car in North America.

  • JMII I doubt Hyundai would spend the development costs without having some idea of a target buyer.As an occasional track rat myself I can't imagine such a buyer exists. Nearly $70k nets you a really good track toy especially on the used market. This seems like a bunch of gimmicks applied to a decent hot hatch EV that isn't going to impression anyone given its badge. Normally I'd cheer such a thing but it seems silly. Its almost like they made this just for fun. That is awesome and I appreciate it but given the small niche I gotta think the development time, money and effort should have been focused elsewhere. Something more mainstream? Or is this Hyundai's attempt at some kind of halo sports car?Also seems Hyundai never reviles sales targets so its hard to judge successful products in their line up. I wonder how brutal depreciation will be on these things. In two years at $40k this would a total hoot.So no active dampers on this model?
  • Analoggrotto Colorado baby!
  • Rob Woytuck Weight is also a factor for ferries which for instance in British Columbia, Canada are part of the highway system.
  • Ajla I guess some people were big fans of Milli Vanilli and Real Dolls (don't Google that at work) but I have a very large problem with the fake engine sounds and fake transmissions. If you turn them off does it stay off forever or does it turn back on whenever you go into sport mode?
  • Probert That X frame was a killer. No nostalgia for these things to be honest. Yup - life of the party....
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