By on October 5, 2010

We were not amused (to coin a phrase) at Ford’s decision to tax fans of the hatchback by adding $500 to the price of its five-door Fiesta and forthcoming Focus. And rather than following Ford’s example, GM has priced its CTS-V Sportwagon some $475 cheaper than its $63,465 CTS-V sedan, by starting prices for the unique muscle wagon at $62,990 (including destination). Needless to say, we love the wüchtig, 556 HP CTS-V, so the prospect of a distinctively be-hatched version for less money is like catnip here at TTAC HQ. On the other hand, our beef with Ford has to do with its refusal to offer the practicality of a hatch at the base price point, and that argument doesn’t really hold water in the tire-smoking world of supercharged V8 rocketships. Moreover, $475 doesn’t exactly make much of a difference when you’re talking about a car that costs the equivalent of four base Fiestas. Still, we like to think of this as a win for the wagons… if only in principle.

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17 Comments on “GM’s Anti-Hatch-Tax: CTS-V Sportwagon Priced $475 Less Than Sedan...”

  • avatar

    there’s a Catch in the Hatch in that you’ll pay more to have room for a fish, a rake, a toy boat, Thing One and Thing Two.

  • avatar

    The question for most of us is, “How much will this vehicle cost secondhand?”
    It could easily go either way for two distinct reasons.
    1. Dirt-cheap, as a manual transmission RWD uberwagon has a very small specific market.
    2. Expensive, as a manual transmission RWD uberwagon has a very small specific market.

    • 0 avatar

      There is a fairly simple answer, along the lines of the bright green Audi A5 in a recent post (Jack?)
      If you run down to Carmax and want cash today, you’ll probably take a hit on the wagon. If you take your time and target your advertising, you should be able to get a premium. The wagon is simply more car for the money, even though the retail price doesn’t reflect it. The manufacturer is likely scared that a $2k-$3k premium won’t get the uptake they’re looking for. If the car does well, I’d expect to see a premium soon.

  • avatar

    This seems like the very definition of market forces at work, something that is usually much beloved on this site. In a market segment that prizes function over form, Ford puts a premium on the utility of a hatch. In the segment that prizes form over function, Cadillac puts a premium on the elegance of the sedan.

  • avatar

    Cool.  Hopefully in two years, I’ll be able to pick one of these ridiculously fast, amazingly practical, and hideously fugly super-wagons for mid 30s.  Maybe I can paint it with some disruptive camoflage so the shape won’t bother me as bad.

  • avatar

    Obviously Ed, this is a ploy by GM to garner more positive coverage from TTAC.  Seems to be working, two positive GM articles in two days has to be a record!  Congratulations for getting on GM’s radar, I’m sure the “evaluation” Corvette will be in your driveway shortly.

  • avatar

    This car doesn’t make any sense at all.

    If you need a wagon, most likely its because you have children and need a car that can hold them, and groceries.  Why would you buy a $70,000 wagon this size and have to buy premium fuel, as well as new tires every year when all you need is the regular model which already has a potent engine?

    Not to mention the recession economy.

    i sure hope they build these in VERY limited numbers.

    • 0 avatar
      Educator(of teachers)Dan

      I like the wagon CTS V or no V.  It will be many moons and many promotions before I could afford one of these new.  My fear (fear because I LOVE wagons and hate that the SUV replaced them) it that the number of car buyers who posess the intelligence to realize the added versatility of the hatch and will actually be shopping for a Cadillac are roughly equal to the number of men with the brains to realize a girl like Sarah Millican (featured as the picture in this past weekend “Head Scratcher”) is far more fun over the long term than a skinny little model who only eats celery and has an IQ that is sadly less than her body weight.  (IE: the number is very low, although I can count myself in both catagories {loving wagons and women who look like women})

    • 0 avatar

      I would never be in the market to buy a CTS V wagon. And if I was, it would be the regular version. The only 6.2 Liter V8 I could possibly consider would be the CTS-COUPE V and that would definitely not be a daily driver. I’d end up treating it like people treat Lamborghini’s. I’d drive a regular car all week and pull the V out on the weekends.
      i feel like I made a mistake buying my new SRT8 300C. I LOVE the car and the power, but you can only rocket ahead of everyone else so many times before you feel you coulda settled for the V6.

    • 0 avatar

      It’s a bizarre yet tempting combination of wretched excess and practicality. I can only speak from my own experience, but I’d like to buy one. On occasion, I like carrying things around. Big things. Last week I had my guitar amp and PA in the trunk of my STS. I had room for some microphones, but nothing else. My guitars had to ride in the back seat. My wife paints. Ferrying her artwork is a pain in a sedan.

      A few years back there was an ad for the Hemi Magnum which showed it with a Marshall stack and a guitar case out back. That ad really spoke to me. However, the coupe speaks to my wife.

  • avatar

    bigtruckseries — even at such low production volumes, I wouldn’t worry too much about these flying out of dealerships or screwing up GM’s CAFE.  And yeah, even if you don’t care about resale value, how buying one of these new not a sucker’s bet?

    • 0 avatar

      Yeah, sixty-five grand is a lot of money. But it’s a hell of a lot less than anything that even approaches its level of performance. Also, I’d be willing to bet that the more expensive alternatives have even worse depreciation despite not being made by GM.

      Look, this car is not for everybody. But it is, most definitely, for a group of people who appreciate the choice that it represents. Life is short. I intend to enjoy mine. If I have the money and the desire, why not?

  • avatar

    Every US taxpayer owns a little bit of each one of these cars. Not all of us get to drive them, however. Only compeition I see is the E55 AMG wagon — another rare bird.


    • 0 avatar

      If it was me with the deciding vote about whether or not to bail out the BIG 3, I’d have probably done exactly what the Obama administration did.
      #1 AMERICA PRODUCES NOTHING EXCEPT STUPID,  GOVERNMENT DEPENDENT CHILDREN.  We allowed Asia to DE-INDUSTRIALIZE us because the anti-union folk wanted to a) take advantage of workers and b) break up the voting blocks that factory workers had assembled.
      #2 There is no way, under my presidency, I’d have allowed America to lose the last tangible product we had. PERIOD.

  • avatar

    I saw a regular CTS wagon the other day and it looked pretty good, though the C pillar looks a little awkward from some angles.

  • avatar

    Anxious to see one in person. Haven’t yet.
    For the money I’d rather pay off my mortgage or buy a weekend cabin near the lake.

  • avatar

    Eh, it’s salright but I’ve never been a fan of the current Cadillac style anyway.
    That said, nice to see them offering a hatch as I’m with many of you here, prefer small hatchbacks, wagons over big bloated cars any day.
    Then again, I don’t need a huge V8 to get my yas. yas either as many a decently powered 4 or 6 will more than do for most situations, and be fun as hell while at it.

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