What On The Rare Earth ...

Bertel Schmitt
by Bertel Schmitt

A few weeks ago, a Chinese trawler rammed a Japanese coast guard vessel ( or vice versa, depending on who’s telling the story.) The crew was sent home, the captain was arrested. This happened near some uninhabited rocks in the East China Sea, called Diaoyu islands in China and Senkaku islands in Japan. The rocks are under Japanese administration, but are also claimed by (to make matters even more complicated) China AND Taiwan. The islands sit on top of a huge natural gas field, to make matters really interesting. To get the captain home and to make a point, China has been ratcheting up the rhetoric. China is looking for a pressure point that hurts the Japanese. First, they tried to cut off the stream of Chinese tourists that go shopping in Japan. That didn’t work.

Now, China may have found something that seriously messes with traffic in Japan.

The New York Times reports that China has declared a rare earth embargo on Japan. What in the world is rare earth used for? The New York Times tells us: Rare earth is “used in products like hybrid cars, wind turbines and guided missiles.” To be exact, rare earth is used to make magnets. From the hard drive in the computer you use to read this to huge generators, they all use rare earth. And guess what, “China mines 93 percent of the world’s rare earth minerals, and more than 99 percent of the world’s supply of some of the most prized rare earths,” says the NYT. No rare earth, no electric motors, no electric motor, no hybrid or electric cars. And OMG, no guided missiles.

China says the NYT is smoking dope. “China doesn’t block rare earth exports to Japan,” Chen Rongkai, a spokesman for China’s Ministry of Commerce, told the Wall Street Journal. “The Japanese government hasn’t been informed” of any Chinese ban on rare-earth materials, a Japanese Foreign Ministry official said. An official in Tokyo at the Ministry of Economy, Trade and Industry also said the Japanese government hasn’t received any notice from the Chinese government on a ban. Another Japanese economic official, who watches China closely, said his office would flash a “red alert” if there would be any rare earth embargo.

As long as there is no shortage of magnets, the transfer of electric car technology to China can continue unencumbered.

Update: On Friday afternoon, Tokyo time, the captain was let go, The Nikkei [sub] reports.The day before, four Japanese had been detained in China “for having entered a military zone without authorization and illegally videotaped military targets in northern Hebei Province,” China’s Xinhua reported without giving further detail.


With matters settled, the flow of tourists and rare earth may continue.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Porschespeed Porschespeed on Sep 25, 2010

    Reality check, The only reason the ChiComms took over the world production of REs was price. The US has plenty, and was only driven out of the business by Chinese slave-labor wages and 19th century environmental standards. As there may now be a profitable market for the civilized world, the US is going to restart the abandoned sites. Mis/dis info at the core.

    • See 3 previous
    • Porschespeed Porschespeed on Oct 02, 2010

      Robert.Walker, Agreed it has been a non-stop giveaway of our capital since the early 70s. The meta question is do we acknowledge it and deal with it, or not.

  • OldandSlow OldandSlow on Sep 25, 2010

    Day 3 of this story: There are no quotas on rare earth materials - if you do your manufacturing in Communist China. The semi-official story as of yesterday was that Japan had exceeded its quota for the year. This has been a pivotal year in Sino-Japanese relations. Earlier in the year, there were strikes in the automotive sector for higher wages, but only at those plants that supplied Japanese manufacturers. Then there was that recent decree that electric vehicle manufacturers will have to turn over all their technology to their Chinese manufacturing partners. Now, this hiccup in the supply chain for rare earth elements. Move along folks. There is nothing to see here. There is no need to worry. Please feel free to invest further in Communist China.

  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
  • Lou_BC "That’s expensive for a midsize pickup" All of the "offroad" midsize trucks fall in that 65k USD range. The ZR2 is probably the cheapest ( without Bison option).
  • Lou_BC There are a few in my town. They come out on sunny days. I'd rather spend $29k on a square body Chevy
  • Lou_BC I had a 2010 Ford F150 and 2010 Toyota Sienna. The F150 went through 3 sets of brakes and Sienna 2 sets. Similar mileage and 10 year span.4 sets tires on F150. Truck needed a set of rear shocks and front axle seals. The solenoid in the T-case was replaced under warranty. I replaced a "blend door motor" on heater. Sienna needed a water pump and heater blower both on warranty. One TSB then recall on spare tire cable. Has a limp mode due to an engine sensor failure. At 11 years old I had to replace clutch pack in rear diff F150. My ZR2 diesel at 55,000 km. Needs new tires. Duratrac's worn and chewed up. Needed front end alignment (1st time ever on any truck I've owned).Rear brakes worn out. Left pads were to metal. Chevy rear brakes don't like offroad. Weird "inside out" dents in a few spots rear fenders. Typically GM can't really build an offroad truck issue. They won't warranty. Has fender-well liners. Tore off one rear shock protector. Was cheaper to order from GM warehouse through parts supplier than through Chevy dealer. Lots of squeaks and rattles. Infotainment has crashed a few times. Seat heater modual was on recall. One of those post sale retrofit.Local dealer is horrific. If my son can't service or repair it, I'll drive 120 km to the next town. 1st and last Chevy. Love the drivetrain and suspension. Fit and finish mediocre. Dealer sucks.
  • MaintenanceCosts You expect everything on Amazon and eBay to be fake, but it's a shame to see fake stuff on Summit Racing. Glad they pulled it.
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