What On The Rare Earth ...

Bertel Schmitt
by Bertel Schmitt

A few weeks ago, a Chinese trawler rammed a Japanese coast guard vessel ( or vice versa, depending on who’s telling the story.) The crew was sent home, the captain was arrested. This happened near some uninhabited rocks in the East China Sea, called Diaoyu islands in China and Senkaku islands in Japan. The rocks are under Japanese administration, but are also claimed by (to make matters even more complicated) China AND Taiwan. The islands sit on top of a huge natural gas field, to make matters really interesting. To get the captain home and to make a point, China has been ratcheting up the rhetoric. China is looking for a pressure point that hurts the Japanese. First, they tried to cut off the stream of Chinese tourists that go shopping in Japan. That didn’t work.

Now, China may have found something that seriously messes with traffic in Japan.

The New York Times reports that China has declared a rare earth embargo on Japan. What in the world is rare earth used for? The New York Times tells us: Rare earth is “used in products like hybrid cars, wind turbines and guided missiles.” To be exact, rare earth is used to make magnets. From the hard drive in the computer you use to read this to huge generators, they all use rare earth. And guess what, “China mines 93 percent of the world’s rare earth minerals, and more than 99 percent of the world’s supply of some of the most prized rare earths,” says the NYT. No rare earth, no electric motors, no electric motor, no hybrid or electric cars. And OMG, no guided missiles.

China says the NYT is smoking dope. “China doesn’t block rare earth exports to Japan,” Chen Rongkai, a spokesman for China’s Ministry of Commerce, told the Wall Street Journal. “The Japanese government hasn’t been informed” of any Chinese ban on rare-earth materials, a Japanese Foreign Ministry official said. An official in Tokyo at the Ministry of Economy, Trade and Industry also said the Japanese government hasn’t received any notice from the Chinese government on a ban. Another Japanese economic official, who watches China closely, said his office would flash a “red alert” if there would be any rare earth embargo.

As long as there is no shortage of magnets, the transfer of electric car technology to China can continue unencumbered.

Update: On Friday afternoon, Tokyo time, the captain was let go, The Nikkei [sub] reports.The day before, four Japanese had been detained in China “for having entered a military zone without authorization and illegally videotaped military targets in northern Hebei Province,” China’s Xinhua reported without giving further detail.


With matters settled, the flow of tourists and rare earth may continue.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Porschespeed Porschespeed on Sep 25, 2010

    Reality check, The only reason the ChiComms took over the world production of REs was price. The US has plenty, and was only driven out of the business by Chinese slave-labor wages and 19th century environmental standards. As there may now be a profitable market for the civilized world, the US is going to restart the abandoned sites. Mis/dis info at the core.

    • See 3 previous
    • Porschespeed Porschespeed on Oct 02, 2010

      Robert.Walker, Agreed it has been a non-stop giveaway of our capital since the early 70s. The meta question is do we acknowledge it and deal with it, or not.

  • OldandSlow OldandSlow on Sep 25, 2010

    Day 3 of this story: There are no quotas on rare earth materials - if you do your manufacturing in Communist China. The semi-official story as of yesterday was that Japan had exceeded its quota for the year. This has been a pivotal year in Sino-Japanese relations. Earlier in the year, there were strikes in the automotive sector for higher wages, but only at those plants that supplied Japanese manufacturers. Then there was that recent decree that electric vehicle manufacturers will have to turn over all their technology to their Chinese manufacturing partners. Now, this hiccup in the supply chain for rare earth elements. Move along folks. There is nothing to see here. There is no need to worry. Please feel free to invest further in Communist China.

  • Alan My view is there are good vehicles from most manufacturers that are worth looking at second hand.I can tell you I don't recommend anything from the Chrysler/Jeep/Fiat/etc gene pool. Toyotas are overly expensive second hand for what they offer, but they seem to be reliable enough.I have a friend who swears by secondhand Subarus and so far he seems to not have had too many issue.As Lou stated many utes, pickups and real SUVs (4x4) seem quite good.
  • 28-Cars-Later So is there some kind of undiagnosed disease where every rando thinks their POS is actually valuable?83K miles Ok.new valve cover gasket.Eh, it happens with age. spark plugsOkay, we probably had to be kewl and put in aftermarket iridium plugs, because EVO.new catalytic converterUh, yeah that's bad at 80Kish. Auto tranny failing. From the ad: the SST fails in one of the following ways:Clutch slip has turned into; multiple codes being thrown, shifting a gear or 2 in manual mode (2-3 or 2-4), and limp mode.Codes include: P2733 P2809 P183D P1871Ok that's really bad. So between this and the cat it suggests to me someone jacked up the car real good hooning it, because EVO, and since its not a Toyota it doesn't respond well to hard abuse over time.$20,000, what? Pesos? Zimbabwe Dollars?Try $2,000 USD pal. You're fracked dude, park it in da hood and leave the keys in it.BONUS: Comment in the ad: GLWS but I highly doubt you get any action on this car what so ever at that price with the SST on its way out. That trans can be $10k + to repair.
  • 28-Cars-Later Actually Honda seems to have a brilliant mid to long term strategy which I can sum up in one word: tariffs.-BEV sales wane in the US, however they will sell in Europe (and sales will probably increase in Canada depending on how their government proceeds). -The EU Politburo and Canada concluded a trade treaty in 2017, and as of 2024 99% of all tariffs have been eliminated.-Trump in 2018 threatened a 25% tariff on European imported cars in the US and such rhetoric would likely come again should there be an actual election. -By building in Canada, product can still be sold in the US tariff free though USMCA/NAFTA II but it should allow Honda tariff free access to European markets.-However if the product were built in Marysville it could end up subject to tit-for-tat tariff depending on which junta is running the US in 2025. -Profitability on BEV has already been a variable to put it mildly, but to take on a 25% tariff to all of your product effectively shuts you out of that market.
  • Lou_BC Actuality a very reasonable question.
  • Lou_BC Peak rocket esthetic in those taillights (last photo)
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