Chevy Remembers When Sexism Was Cool… And So Can You!

Edward Niedermeyer
by Edward Niedermeyer
chevy remembers when sexism was cool and so can you

Via Hemmings News comes this delightful find from an officially licensed poster comparing women to cupholders. So, did Susan Docherty sign off on that when she was GM’s marketing boss, or is this just more evidence that GM really is a “testosterone saturated, white, American male culture”? Either way, it cements the impression that Chevrolet’s values and image stopped making progress around the same time its market share did… which, incidentally, was about the same time the poodle skirt went out of fashion.

It’s just too bad that, between the ’59 Impala, the poodle skirt, GM’s US market dominance and casual sexism, only the casual sexism seems to have survived.

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  • Nonce Nonce on Sep 16, 2010

    I had to read the ad several times before I realized what it was saying that could be construed as offensive.

  • Loser Loser on Sep 16, 2010

    Sorry, I don't get it. I fail to see how anyone could be even remotely offended by this ad. I do love that car though, the 59's were like an ugly dog you couldn't help but love (if that makes sense).

  • SCE to AUX How long until that $90k yields a profit for my grandchildren?
  • Ajla I do wonder what the legacy of the Alpha Camaro will be. It was higher performing than the Zeta but lacks the pop culture imprinting of that gen or the earlier F-body. And somehow it managed to be less comfortable than the Zeta. I guess it depends if this is really the last traditional Camaro.
  • SCE to AUX I'd admire it at the car cruise, but $20k gets you halfway to a new truck.
  • Lou_BC Panther black? Borrowed from Dodge panther pink? One could argue that any Camaro is a limited run.
  • SCE to AUX I much prefer the looks of the Tucson version, but either is a great value.How was the driveability, namely the electric/gas transition? I had H/K's first attempt in a 13 Optima Hybrid (now in my son's garage), and it was gruff and abrupt in that phase of driving.