When Was The Last Time You Saw A New Corvette Ad?
July 14th, 2010 11:31 AM Share
Automotive News [sub] says it’s been five years since GM ran a Corvette ad… and if the last ‘vette ad is the one I’m thinking of, Chevy had to pull it after safety advocates protested. Is it a coincidence that this new ad has GM comparing itself to that other federally-funded money pit, NASA? With both the automaker and the space agency fighting for their futures, the cross-branding works well, and it allows The General to indulge in some trademark nostalgia without digging too deep into its own past. All in all, it’s a quite effective ad… provided you don’t think about it too hard.
Published July 14th, 2010 11:30 AM
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That commercial is so completely politically incorrect from so many different perspectives any true car enthusiast has just gotta love it. Probably will sell few if any more Vettes but if ya got it flaunt it and a ZR1 has definitely got it.
Wasn't there a 'flying corvette through the city' ad less than five years ago?
I love Corvettes - and after driving several I have trouble understanding how anyone who loves cars doesn't like the Vette. Sure its seems to be a different, less refined approach to the sports car then a Porsche or a Ferrari - but its a great car, great fun, and a great value. You can put 75,000 miles on a Vette with a few services at the local Chevy dealer or put 7500 miles on a Ferrari and need a $5000 valve job and tune up. As for Mr. Niedermeyer's NASA comment, I hope nobody in his family ever needs a heart pacemaker - but if they do he should know they were invented using NASA technology. Or an insulin pump for diabetes - NASA technology. Or an implantable heart defibrillator - NASA technology again. Or a ride in an ambulance with telemetry or a battery powered wheelchair. Perhaps he should remember every time he watches a weather report its NASA satellites providing the data. And of course, NASA technology is used throughout the automotive industry. The list of what NASA technology provides, directly and indirectly is endless. Perhaps the shuttle and the space station seem expensive and outdated, but if every government agency gave as much return on the dollar to our country as NASA has, It would still be China and Japan chasing us.