June Sales: Compact CUVs

by Edward Niedermeyer

July 6th, 2010 7:02 PM

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Ford’s Escape wasn’t the best-selling compact crossover in June, but it only needed to cruise to an easy victory as the best selling compact crossover in the first half of 2010. Honda and Toyota’s offerings are still over 10k units behind the mighty Escape on the half, with the Equinox claiming fourth place, and Rogue and Forester neck-and-neck for fifth.

#CompactCUV #NewCars #Sales #Segment

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6 of 46 comments

Truckducken on Jul 07, 2010

+1 to women with dogs. CUVs are great. All the space of a compact car, plus 10x the rollover potential, a nice jittery ride, and 2/3 the mpg, all for only 20-50% more money. What's not to love? Oh yeah..I do get to sit up higher. That makes me feel safer. And my feelings are all that matter...except for my dogs, of course.

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- GrandCharles on Jul 07, 2010
  
  Exactly the point i'm trying to make around here! Marketing got to the brain of the womens and told them they NEED a little truck...All your point are valid, and it's a shame...pay more, spend more gas, block the view of the other car all around your Stupid Unusefull Vehicule...i'm really tired of that and sometime i wish gas price would skyrocket so people would be more reasonnable, i would love to see those womens on the news crying about how it's costly to fill their car...
  
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- Geozinger on Jul 07, 2010
  
  @GrandCharles: Yes, marketing can convince people to buy ANYTHING... (end sarcasm) I actually agree with Truckducken, but living in a household of women drivers, I can understand the appeal of the capability to see above other vehicles, the extra traction in bad weather conditions and the security of a vehicle that can get out of many situations that would strand a conventional car. You may not like their choices, but it doesn't mean that their concerns are not valid, and also, that they have been co-opted by marketing and advertising. Personally, I'd be a lot happier with fewer SUVs on the roads, but I realize it ain't gonna happen. I'm over it.
  
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Philadlj on Jul 07, 2010

A friend of mine was in the market for a small sedan to replace her woebegone Saturn SL2. She ended up with a used Escape and loves it to pieces, despite being firmly anti-SUV prior to buying it. Of course, it's not an SUV, it just looks like one...it's just an '02 Mazda 626 on stilts!

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Philadlj on Jul 07, 2010

Where's the Tribute? Is it behind even the Outlander in 6-month sales? Yikes. Also, I'm guessing the CX-7 is on this compact list due to its 4-cylinder motor, while its V6 cousin, the Ford Edge is on a list of bigger CUVs.

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Jj99 on Jul 07, 2010

On the eastern seaboard, I see quite a few escapes. However, even though there are so many, most seem to be fleet vehicles. I see lots of them owned by the gas company. I also see a lot of fusion and escapes with white US government plates. I work close to a government parking lot, and it is filled with a sea of brand new escapes and fusions with government plates. Many taxis are also escapes. I do see some escapes with private plates .... usually older folks. Our roads are full of CRV and Rav4 being driven by women. I see a few at every stop light. I like the CRV and Rav4 a lot, but refuse to buy one because it has become a womans car.

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