Invasion Of The Midget-Mobiles

Bertel Schmitt
by Bertel Schmitt
invasion of the midget mobiles

Nissan wants to invest “the Americas” with three new low-cost subcompacts, made in Mexico by their Aguascalientes factory that can crank out 300,000 units a year. The cars are based on the Nissan’s V-platform. The Nissan March (known outside Asia as the Nissan Micra) is currently being made in Thailand and re-imported to Japan. It sells there for around $10,000.

According to The Nikkei [sub], Nissan will start making a March/Micra hatchback early next year in Mexico. A sedan and a MPV will follow by 2013. If demand exceeds the capacity of the Aguascalientes factory, Nissan’s Cuernavaca plant can lend a helping hand.

According to the Nikkei, Nissan will sell 20 percent of the three new cars in Mexico and the remainder “throughout the Americas.” Supposedly, they are looking south first, where “booming economic growth is expected to lift income levels in Central and South America,” and where “affordable subcompacts are wheeling into the spotlight as entry cars for first-time buyers.” A free trade agreement between the U.S., Chile and other neighboring nations, helps. Of course, Nissan also casts an eye further north, because “demand for gas-sipping subcompacts will grow in the U.S. as a result of tighter emissions standards.”

Join the conversation
  • Stingray Stingray on Jul 27, 2010

    WOW, a new country is born: Mexcio Looks nicer than the previous gen Micra.

  • AaronH AaronH on Jul 27, 2010

    This is good news for the USA because this is all they will be able to afford in the near future...The useless and bratty taxtaker parasites will be driving Mercedes in the neo-Feudalism brave new world in the USA where the taxtakers live better than the taxpayers.

    • See 2 previous
    • Joeaverage Joeaverage on Apr 12, 2012

      @SV Why would a $10K Micra be any nicer than a $10K Versa? The difference in materials cost is tiny. Also what difference would the tiny 2? mpg make in the long run? We might imagine the car in the picture costing $10K but I suspect that car in the picture is several thousand more dollars than $10K. Also it is appealing looking and I expect Nissan (like most car makers) will ugly it up some (decontent it inside and out) so it doesn't compete with a more profitable vehicle like an Altima - which incidentally likely costs a similar amount to manufacture though retails for $10K more. It all looks increasingly like splitting economic hairs. Maybe the Versa's days are numbered b/c the product has been deemed to be getting stale? I like the Versa as small hatchbacks go and would consider one if I needed a small car. FWIW more consumer choice is a good thing and the car in the picture looks nice.

  • Rod Panhard Rod Panhard on Jul 27, 2010

    SV, I disagree. I think that a seriously sub-$10,000 car would have no credibility with buyers. They expect the Sentra to be stripped out at $10k. But for less than $10k? I think buyers would avoid it. Also, anything smaller than the what's already for sale is too small. Americans are too tall or too fat or too afraid to drive something small.

  • Mythicalprogrammer Mythicalprogrammer on Jul 27, 2010

    Ugh the choice of word you use for this article affect the readers thoughts and stuff. Midget is a negative word, kinda like rename the estate tax to the Death Tax. Or making something sound impending, Global warming, and change it to something nicer such as climate change. It's much better to use a neutral word. Such their size... super sub compact? >_> ---- And yes I think there's a market for these cars. If people buy smart then well shoot they'll probably buy this one. If they're cute as the mini the girls probably going to get it too.