Suzuki's Modest Proposal

Edward Niedermeyer
by Edward Niedermeyer

Why eat the poor when you can sell them cheap car that’s fun to drive? The current Suzuki Swift is widely considered a poor man’s MINI, delivering funky front-drive fun for much less cash than it’s Bavarian-British reference point. And with the next-generation (shown here testing at the ‘ring) said to be headed stateside, Suzuki’s probably hoping it will be the ticket to less-lilliputian sales numbers. Unfortunately the brand’s latest offering, the Kizashi, is averaging a mere 338 sales per month this year… so don’t hold your breath for a swift Suzuki revival just yet.

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4 of 12 comments
  • Oregon Sage Oregon Sage on Jun 08, 2010

    Nice touch with the Jonathan Swift reference Edward. Real Suzukis have 2 wheels by the way.

  • Newcarscostalot Newcarscostalot on Jun 09, 2010

    I would buy a swift. I liked the original version.

  • Windswords Windswords on Jun 09, 2010

    Is that graffiti I see at the 'ring? (at 1:06 in the video)

  • MarcKyle64 MarcKyle64 on Jun 09, 2010

    Suzuki needs to increase their dealer saturation in the US. The nearest dealer to where I live (Little Rock, AR) is in Memphis, TN. That's too damned far to drive unless you want an exotic.