By on June 15, 2010

Batten hatches! Europe is on an emergency dive. According to data just released by the ACEA, sales in May dropped by 9.3 percent compared to May 2009. Our Ford canary in the EU coal mine was right again: May numbers were worse than April numbers. In April, the EU market had been down 7.4 percent. But that’s not the worst part.

The really bad part is that May 2010 was the worst May in eight years, as the picture above illustrates in unabashed cruelty.

Growth in Europe is at an all-time low. Since November 2009, it has been going downhill, interrupted only in March due to expiring cash-for-clunker programs. As government support is being withdrawn, Europe has a communal case of cold turkey.

Country Ranking EU27, May 2010

May May % Chg
Rank ’10 ’09 10/09 %
GERMANY 1 249,708 384,578 -35.1
FRANCE 2 186,268 210,442 -11.5
ITALY 3 163,700 189,878 -13.8
UNITED KINGDOM 4 153,095 134,858 +13.5
SPAIN 5 102,873 71,160 +44.6
BELGIUM 6 47,725 37,976 +25.7
NETHERLANDS 7 37,107 30,857 +20.3
AUSTRIA 8 29,057 29,732 -2.3
POLAND*** 9 25,638 25,326 +1.2
SWEDEN 10 24,994 18,215 +37.2
PORTUGAL 11 19,232 13,113 +46.7
CZECH REPUBLIC 12 15,885 14,277 +11.3
DENMARK 13 12,174 9,342 +30.3
GREECE 14 11,928 25,997 -54.1
FINLAND 15 10,701 7,237 +47.9
IRELAND 16 8,677 5,086 +70.6
ROMANIA 17 8,657 11,475 -24.6
SLOVENIA 18 5,551 4,778 +16.2
LUXEMBURG 19 5,158 4,479 +15.2
SLOVAKIA 20 4,930 8,469 -41.8
HUNGARY 21 3,388 4,512 -24.9
BULGARIA 22 1,291 2,173 -40.6
ESTONIA 23 769 669 +14.9
LITHUANIA 24 658 671 -1.9
LATVIA 25 344 356 -3.4
EU 27 1,129,508 1,245,656 -9.3

In the country ranking, everything is back to what we were used to. Germany leads, with France, Italy, and the UK to follow. All with heavy losses. The only serious dislocation is in Spain with a 44.6 percent plus. Wait for the loud bang when that comes down.

Manufacturer Ranking EU27, May 2010

May
%Share Units Units % Chg
Rank ’10 ’09 ’10 ’09 10/09 %
ALL BRANDS 1,129,508 1,245,656 -9.3
VW Group 1 22.1 21.8 249,100 271,467 -8.2
PSA Group 2 13.9 13.3 157,257 166,012 -5.3
RENAULT Group 3 10.5 9.0 118,631 112,058 +5.9
FORD Group 4 9.4 9.9 106,485 122,711 -13.2
GM Group 5 8.3 9.4 93,947 116,559 -19.4
FIAT Group 6 7.9 9.2 88,900 114,937 -22.7
BMW Group 7 5.5 5.1 61,577 63,313 -2.7
DAIMLER 8 5.2 4.9 58,681 61,514 -4.6
TOYOTA Group 9 3.9 4.6 43,790 56,922 -23.1
NISSAN 10 2.7 2.0 30,035 25,478 +17.9
HYUNDAI 11 2.5 2.3 27,702 28,865 -4.0
KIA 12 1.9 1.6 21,303 20,279 +5.0
MAZDA 13 1.3 1.1 14,307 13,444 +6.4
HONDA 14 1.3 1.5 14,191 18,807 -24.5
SUZUKI 15 1.2 1.7 14,082 20,885 -32.6
JLR Group 16 0.7 0.5 7,829 6,080 +28.8
MITSUBISHI 17 0.5 0.7 5,899 8,407 -29.8
CHRYSLER 18 0.3 0.3 3,380 4,170 -18.9
OTHER 1.1 1.1 12,412 13,748 -9.7

In the ranking of manufacturers, Volkswagen is still the unassailable king of the European hill. Their market share strengthened a bit, from 22.1 percent in April to 22.6 percent in May. Renault gains more than 1 percent in market share and bumps Ford from the podium. Daimler gains impressive 1.2 percent in market share and kicks Toyota off place 8. No major developments in the peanut gallery.

Manufacturer Ranking EU27, Jan-May 2010

January – May
%Share Units Units % Chg
Rank ’10 ’09 ’10 ’09 10/09 %
ALL BRANDS 5,943,096 5,833,487 +1.9
VW Group 1 21.0 21.4 1,247,360 1,247,365 -0.0
PSA Group 2 13.9 12.9 825,652 751,767 +9.8
RENAULT Group 3 10.5 8.6 623,881 499,589 +24.9
FORD Group 4 10.3 10.3 612,790 603,300 +1.6
GM Group 5 8.4 9.3 499,182 540,081 -7.6
FIAT Group 6 8.3 9.2 490,648 534,552 -8.2
BMW Group 7 4.9 4.7 292,752 271,946 +7.7
DAIMLER 8 4.4 4.7 264,364 272,730 -3.1
TOYOTA Group 9 4.3 5.0 256,872 292,240 -12.1
NISSAN 10 2.8 2.1 164,995 123,686 +33.4
HYUNDAI 11 2.6 2.3 153,325 134,887 +13.7
KIA 12 1.9 1.6 110,609 92,249 +19.9
MAZDA 13 1.4 1.8 83,452 104,668 -20.3
HONDA 14 1.4 1.8 81,747 106,600 -23.3
SUZUKI 15 1.3 1.5 80,031 86,750 -7.7
JLR Group 16 0.7 0.6 41,913 34,242 +22.4
MITSUBISHI 17 0.6 0.8 35,088 43,865 -20.0
CHRYSLER 18 0.3 0.4 17,106 21,337 -19.8
OTHER 1.0 1.2 61,329 71,634 -14.4

Lastly, the situation for the first five months. It will be interesting to watch Renault battle with Ford, GM duke it out with Fiat, and the odd race between Toyota and Daimler.

In the next months, the situation will look worse. The cash-for-clunker Dexedrine needs to work itself out of the veins and markets, and it will be very, very ugly. Keep that klaxon close.

If you haven’t enough of bad news, all data can be downloaded as PDF, and if you want to crunch numbers and grit teeth, as Excel table.

Get the latest TTAC e-Newsletter!

Recommended

18 Comments on “Europe In May 2010: Dive! Dive! Dive!...”


  • avatar
    th009

    The drop from 2009 is about 115K units — less than the 130K drop in Germany alone. That means that the rest of Europe is pretty much flat from 2009 to 2010. Given that few (any?) countries are running incentive programs any more, that’s actually not that bad in my opinion.

    • 0 avatar
      Fusion

      Well, If you look at the table you can see that pretty much nothing is flat in Europe (except Austria and Poland), but that it is just a huge collection of double digit drops and increases.

      In Germanys case, the drop compared to 09 is dramatic, the one compared to 2008 less so (though 5-10% drop is quite bad). However, looking at sales Jan-May, one could argue that the german AWP(cash4clunkers) was a success. Sofar in 2010, 300.000 cars were sold more than in the normal year 2008. In 2009, so far just 150k cars were sold less than in 2008. Plus, for the european OEMs, selling cars at home in 2009 might very well have been more important than it is in 2010, due to the more or less recovering worldwide markets.

      Talking about Manufacturers, I find Fords drop rather strange, giving the increase in UK-sales, where Ford traditionally is very strong. Fiat is no surprise, they were a huge winner of C4C programs, plus a drop in the home market…

  • avatar
    racebeer

    Shouldn’t GM be in 5th (8.3% Market Share) and Fiat in 6th (7.9% Market Share)?? Or are the labels incorrect …..

    • 0 avatar
      racebeer

      I just answered my own question. The market share information shown above is only for May. Upon opening the spreadsheet, I see where YTD the ranking is correct with Fiat 5th and GM 6th.

      That will teach me!!!!!

    • 0 avatar

      Tough crowd, but you are right.

      Give me a few minutes while I fiddle with Excel plus HTML. As an extra bonus, I’ll give you May and the first five months (which are more significant.) Hold your horses …

  • avatar
    philadlj

    Das schlimmste oder nichts…

  • avatar
    snabster

    Why the huge increase in Spain?

    I am a bit surprised a the Chrysler numbers. Maybe it is the Madrid neighborhoods where I hang out, but it seems as if 1 out of 10 cars is a town and country.

    Am I right in assuming on an annualized basis, the US is now third behind China and the EU in car sales?

    • 0 avatar
      NulloModo

      It’s close, but the US is still ahead of the combined buying power of most of Europe by about 57,000 vehicles, year to date.

    • 0 avatar

      “Europe” has been the world’s largest auto market for quite a while, but nobody counts “Europe” as Europe.

      NulloModo: Rolleyes

    • 0 avatar
      NulloModo

      Every European nation of consequence other than Russia seems to be counted, but since Russia straddles Europe and Asia, how do you split its sales? I’m guessing the majority would go into the Euro column, as the majority of the population seems to live on that side.

      As long as we are going to go all continental though, North America would still stomp Europe as a whole, even with Russia and the other non-EU nations added.

      It begs the question though, and a question I’m not willing to do the data-dive to answer, which continent buys the most cars?

      Number one would either be North America or Asia, and I think it would be close.

      Third place would probably go to Europe, with fourth heading to either South America or Australia, and Africa would (as usual with any metric not dealing with AIDS infection, genocide, or vuvuzelas) bring up the rear, not counting Antarctica of course, until global warming makes McMurdo station the new riveria destination of choice.

    • 0 avatar

      Nullo, nullo: There is something called the EU, aka EU27. Those are counted here. They share common rules, common laws, many of them (much to their current chagrin) share a common currency and a common border. There’s a European Parliament, and a court. Once a country is a member, its people can move freely and work anywhere within the EU. Come back after the Tijuana border crossing is gone. Would make it easier for me to return after visiting its main attraction …

  • avatar
    polska

    Forget about cars for a moment… That movie is so good it almost makes me want to go join the navy, or even the Kriegsmarine.

  • avatar
    Dimwit

    So what is different in Spain and Portugal? Seat? And what has Renault done right? All new lineup? Major refresh? Massive pricedrops?

    Does anyone know what the average age of the lineups are for the manus? I’m working on the assumption that the oldest fleets are the ones with the greatest losses.

  • avatar
    charly

    Weird that Belgium outsells Holland even though its population is only 2/3

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • EBFlex: Yes, I can see how posting facts directly from a manufacturer’s press release would be puzzling for...
  • EBFlex: Ford will never do that. Then they won’t be able to say they have the best selling (but completely...
  • EBFlex: “My point is that everyone’s sales are down overall. Did a Ford run over your cat? Try a...
  • Old_WRX: ILO, “The only thing is how to implant chips without customers consent. But I think I have some...
  • ToolGuy: https://www.scribd.com/doc/337 62958/A-Nice-Morning-Drive

New Car Research

Get a Free Dealer Quote

Who We Are

  • Matthew Guy
  • Timothy Cain
  • Adam Tonge
  • Bozi Tatarevic
  • Chris Tonn
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber