Daimler's Dream: "The Best Or Nothing"
Published: June 14th, 2010
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As Bertel put it when he first reported the newest Mercedes ad slogan, we are not making this up. How could we?
More by Edward Niedermeyer
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I am blunt, so please forgive me if I am less than delicate: Daimler quality is now and has been a joke since the mid-80s. You want a finely crafted Daimler where quality mattered and even the small parts were made of quality materials and were solid, and not hollow? You want a Benz that has the solidity of a tank and quality that was stuff of legend? You want a car that could run for a million miles as long as it was competently maintained? Get a 1991 to 1993 Mercedes E300D or 1993 E320. Rolling bank vaults and the last good Benzes...
hmmm... so they couldn't even make a version of this commercial for North America but had to overdub the German one. Seems like it's not only their cars that are suffering from cost cutting.
Daimler fell ill taking a break from the company and upon his return experienced difficulty with the other stock holders that led to his resignation in 1893. Soon Maybach also resigned but returned, together with Daimler, in 1894. Daimler died in 1900 and Maybach left in 1907. In 1924 DMG signed a long term co-operation agreement with Benz & Cie., with the companies merging to become Daimler-Benz AG in 1926. I was wondering why Daimler was shown as such an old man, so I did a little history-dive ... He was an old man as the automobile industry was finding its feet ... I suppose that was not the response Daimler AG had intended to provoke by making this commercial. BTW, the Julia Tymoshenko-looking hottie is the best part of the ad!!
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