Capsule Review: 1990 Lexus ES250
June 4th, 2010 4:33 PM Share
As a nameplate, Lexus is now old enough to consume alcohol in all fifty states. Make no mistake, though: the brand Lexus has become is not the brand it was perhaps originally intended to be. Toyota and Nissan each launched with a (mostly) clean-sheet big V8 sedan and a warmed-over home-market showroom filler. For Nissan, the lineup was a short-wheelbase version of the all-new “President”, badged Q45, and a long-in-the-tooth Leopard coupe, yclept M30. Toyota introduced its “F1” global flagship as the Lexus LS400. To keep the new LS from being lonely in the showrooms, a quick nose job was done on a JDM faux-hardtop midsizer, and the ES250 was born.Perhaps the Japanese thought they could win the “D-class” battle against BMW and Mercedes-Benz as easily as they’d destroyed the British motorcycle industry or humiliated the American attempts to build subcompact cars. It didn’t quite work out that way. The Q45 badge moved to the rather dismal Nissan Cima before completely fading away. The M30 was a sales catastrophe, to put it mildly. While the current LS460 does about the same annual volume in the United States as the Mercedes-Benz S550, it does so with a base price that is almost $23,000 below that of the Benz.It was the humblest of the original four offerings from Lexus and Infiniti that would go on to conquer, if not the world, then at least the continent of North America. Today, Lexus is one of the top-volume luxury brands in the market. Its killer Camry-derived duo of %20http://www.thetruthaboutcars.com/capsule-review-2010-lexus-es350/" rel="nofollow noopener" target="_blank">%20http://www.thetruthaboutcars.com/capsule-review-2010-lexus-es350/">ES 350 and RX350 perennially occupy the top of their segments’ sales charts, generating over 100,000 sales per year. Lexus is one of the most famous success stories in the industry, but it began with a straight badge-engineering job of a nearly obsolete car.
For many years, Japanese home-market buyers equated “the hardtop look” with prestige and luxury. As a result, nearly every major Japanese sedan sold in the Eighties and Nineties was either a frameless-window car (as was the case with the first-generation Infiniti M45, sold in Japan as the Nissan Cedric) or was available in a more expensive, frameless-window variant (as with the Honda Accord Inspire and Toyota Corona EXIV). In Toyota’s case, the Camry was “upgraded” to become the Toyota Vista, as seen above. The advantages of using the Vista as the second Lexus were obvious. It could easily be made to comply with US regulations and it would be immediately familiar to Toyota owners looking to trade up.I’m a little embarrassed to admit this, but my family has some history with Lexus ownership in general and ES250 ownership in particular. In the winter of 1989 my father had his Jaguar XJ6 towed out of his garage stall to the dealership for the fourth time in about as many months. I advised that he try a Lexus as a temporary change in pace. I meant that he should buy an LS400, but upon his trip to the dealer he decided thata) both of the Lexus vehicles were ugly pieces of crap;b) in which case, the cheaper one would suffice.And thus the old man acquired a two-tone-blue ES250. He’d never even so much as sat in a Camry, but I had, and I was shocked to see the lack of differentiation between the two. The steering wheel was different, the radio stack was different, and there were better seats in the car. That was it. Other than that, we were looking at a $23,500 variant of a $17,000 Camry V6.
The motor was surprisingly reluctant to rev, given that it was a 2.5L V6. It was also gutless at all revs; I got the somewhat mistaken impression that it was about as quick as my 302-powered Mercury Marquis coupe. On the freeway, it had less mechanical noise than a Camry but a fair bit more wind noise. The steering was loaded with syrup and the brake pedal sank halfway to the floor before providing any effective retardation. On the positive side, the stereo was very good and the interior was clearly screwed together with fastidious attention.After a few years, the ES became Dad’s “Florida car”. The leather seats cracked, the dash faded to a whiter shade of blue, and the electronics started to quit. In 1994, with 122,000 mostly freeway miles on the odometer, the block cracked and Dad effectively gave the car away. I used to joke that he’d managed to transfer the reliability of his Jags and Bimmers to a Toyota.The LS400 outsold the ES250 by quite a bit in the two years they were sold together. Toyota got the hint; the Vista became the vastly improved Windom and placing an “L” badge on said Windom yielded the ES300. Customers loved the result and the ES was placed on the road to complete domination. Over the next three generations, the ES/Windom continued to distance itself from the Camry, but the template had been set: everybody from Acura to Lincoln ended up copying Lexus and selling chrome-nose family sedans as entry-level luxury cars. In the case of the Lincoln Zephyr/MKZ, there was a double helping of irony since the Lincoln Versailles had been an unsuccessful riff on the Ford Granada fifteen years before the ES250’s introduction.Speaking of irony, it’s worth nothing that in 2006, Toyota took the final step and discontinued the Windom nameplate, replacing it with… Lexus ES. It’s been the most successful example of badge-engineering since the half-million-selling ’76 Cutlass, and perhaps the only one where the rebadge turned around and swallowed the original nameplate. The Little Camry That Couldn’t eventually became the Big Lexus That Could.
Published June 4th, 2010 2:27 PM
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- Dukeisduke In an ideal world, cars would be inspected in the way the MoT in the UK does it, or the TÜV in Germany. But realistically, a lot of people can't afford to keep their cars to such a high standard since they need them for work, and widespread public transit isn't a thing here.I would like the inspections to stick around (I've lived in Texas all my life, and annual inspections have always been a thing), but there's so much cheating going on (and more and more people don't bother to get their cars inspected or registration renewed), so without rigorous enforcement (which is basically a cop noticing your windshield sticker is out of date, or pulling you over for an equipment violation), there's no real point anymore.
- Zipper69 Arriving in Florida from Europe and finding ZERO inspection procedures I envisioned roads crawling with wrecks held together with baling wire, duct tape and prayer.Such proved NOT to be the case, plenty of 20-30 year old cars and trucks around but clearly "unsafe at any speed" vehicles are few and far between.Could this be because the median age here is 95, so a lot of low mileage vehicles keep entering the market as the owners expire?
- Zipper69 At the heart of GM’s resistance to improving the safety of its fuel systems was a cost benefit analysis done by Edward Ivey which concluded that it was not cost effective for GM to spend more than $2.20 per vehicle to prevent a fire death. When deposed about his cost benefit analysis, Mr. Ivey was asked whether he could identify a more hazardous location for the fuel tank on a GM pickup than outside the frame. Mr. Ivey responded, “Well yes…You could put in on the front bumper.”
- 28-Cars-Later I'll offer this, offer a registration for limited use and exempt it from all inspection. The Commonwealth of GFY for the most part is Dante's Inferno for the auto enthusiast however they oddly will allow an antique registration with limited use and complete exemption from their administrative stupidity but it must be 25 years old (which ironically are the cars which probably should be inspected). Given the dystopia being built around us, it should be fairly simply to set a mileage limitation and enforce a mileage check then bin the rest of it if one agrees to the terms of the registration. For the most part odometer data started being stored in the ECU after OBDII, so it should be plug and play to do such a thing - this is literally what they are doing now for their emissions chicanery.
- Probert For around $15 you can have a professional check important safety areas - seems like a bargain. It pointed to a rear brake problem on my motorcycle. It has probably saved a lot of lives. But, like going to a dentist, no-one could say it is something they look forward to. (Well maybe a few - it takes all kinds...)
When I was in high school my father gave me a 1989 Toyota Camry V6 LE. It was a great little car but I always wished it was the Lexus ES250 because it was the same car but more luxurious and much more unusual.
I'm thrilled to see this article on the long forgotten ES250. I was a big fan of this car when it came out. Around that time of 1990 I was enamored with Japanese cars, they really seemed so superior and every new release was such an advance. Of course Lexus was the latest triumph and the LS 400 was the "best car in the world." Unfortunately, I knew the big Lexus was way beyond my family's reach, so I latched onto the next best thing, the ES250. My dad was looking for a replacement for our family's Maxima, and I lobbied hard for the ES250. When I went to the Lexus dealership, I was blown away by the experience. I had already been to a lot of car dealerships at that age (13) and Lexus was nothing like any I had been to. It was more like visiting a fancy bank, with granite floors, leather couches and a classy, subdued atmosphere. We actually had a female (very rare to this day) sales agent who had an educated, professional demeanor unlike any car salesman I had seen. I think I still have the thick sales booklet for the ES250 from that visit. At any rate, my dad didn't buy the ES250 and instead picked up a lightly used '88 Acura Legend. I was alright with that pick and I later got a lot of enjoyment driving that car. One last thought - the ES250 and Acura Legend to some extent competed with the entry-level German cars like the 3-series and Mercedes 190E. Despite all the auto rags picking the new Japanese upstarts over the staid 190E (see the C&D comparo from I think '92), I have to say that today I still see old Mercedes all over the road and those original Lexi and Acuras seem to have been driven into the ground.